Gucci'S Brand Identity And Cultural Charm

It is reported that the Gucci museum was founded at Gucci to celebrate the 90th anniversary of the founding of the company. The museum has a long history, displaying the history and culture of Gucci since its establishment in 1921.

The Museum of Della Mercanzia is Florence's nearly 700 year old palace, once a symbol of Florence's artistic and technological level.

Unconsciously, the classic flower pattern of Gucci (Gucci) has been running for nearly 50 years.

And Gucci recently found their Gucci in Florence.

There was a The Language of Flowers.

It is the retrospect and commemoration of the Gucci logo flower (Flora) pattern.

The classic Flora design of Gucci was born in 1966. The legend is that the prince of Monaco has made a special custom for his princess to set the princess noble and elegant.

Vittorio Accornero, the famous painter, finished the design all night, and loved the princess so much that she burst the whole Europe.

In 2005, Gucci launched summer.

Reviving Flora again is still the classic pattern of Gucci today.

The exhibition was planned by Martin Bethenod, director of the Palazzo Grassi Art Center and the Punta della Dogana Museum, and exhibited four flower related works from 1967 to 2012.

These women's faces, necklaces, and folding pictures look different from the classic patterns of Gucci, but Martin Bethenod is trying to explore the meaning of the flowers themselves through their works, including fame, politics, sadness, etc.

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The experience of luxury has always been a problem for many business people.

Net-a-Porter, the world's largest luxury electric provider, has launched Style Book, which is no less than professional magazine. Yoox will also invite John Malkovich and DSquared2 to design products for it.

Moreover, providing high-quality logistics that matches the matching degree of goods is another effort made by the electronic business people at the service level.

Chanel is going to enter the electricity supplier, and Yoox and Net-A-Porter have merged. In recent two days, news about online luxury goods has been followed one by one.

If you can move your fingers later, can the latest package of shoes be properly delivered in the season? Will you still insist on going to the physical store to experience BA's meticulous shopping guide service?

What is luxury? "Luxury" is not only embodied in the value added history, design and technology of the product itself, but also in the service provided by the brand.

Therefore, no matter how the electricity supplier thrive, Prada, Chanel and other luxury brands always insist on not selling online.

Want to buy the latest bag of the season? Please go to the physical store.

Why? Because there are many online shopping experiences that can't be remedied.

First of all, face-to-face shopping experience enables customers to feel more about brand culture, story and value, which is very important for cultivating deep VIP. Secondly, the luxury decoration, distinguished service and experience of shops are comparable to the icy computers.

To sum up in a word, online shopping greatly weakens the brand's "luxury".

So Chanel fashion President Bruno Pavlovsky will only say in 2013: "fashion needs people to see, feel, and understand in person.

Maybe electricity providers can sell more products, but that's sales, not services.

However, the trend of historical development is always beyond the control of people. Muccia Prada, which has always hated the electricity supplier, launched the online shopping function for Prada and Miu Miu early. And Chanel, who always insists on "sales of physical stores", has finally indicated that it will launch the global electricity supplier network in late 2016 or September.

What made them change their mind? Because people's shopping methods are changing, and online luxury goods sales are a big cake with unlimited potential.

According to Bain consultancy report, last year global online luxury sales grew by 165%, about 12 billion 200 million dollars.

This figure accounts for only 5% of the total sales of luxury goods by two hundred billion US dollars.

According to statistics, 40% of luxury brands have not yet sold their leather bags, watches and costumes online.

Although there is little detail about the online marketing program Chanel fashion President Bruno Pavlovsky, we can be sure that at the end of this year, we can see three Metiers d'Art advanced handcrafts in Chanel's subsidiary Paraffection, including gloves workshop Causse, hat making workshop Maison Michel and Scotland knitting brand Barrie Knitwear, which will launch a separate e-commerce website.

As for Chanel's e - commerce services, we will be able to see them by the end of September 2016 or the end of the year.