Wang Peiyi: Crossing The Watershed Of Design

20 years ago, the general consumer's understanding of fashion was still limited to the grand performance of T overseas. In the 90s of last century, the first batch of Chinese local designers, Guo Pei, appeared.

Hu Sheguang and other designers appeared during that time.

After many years of experience in clothing companies, they set up their own brands, and have gone beyond the way of garments. Their costumes are mostly based on stage or red carpet. They are positioned in high-end evening dress or dress, and also customized for operation mode.

They are characterized by complex manual embroidery, unique splicing and mosaic techniques, and are highly ornamental, with very distinct Chinese national elements.

It's more like an art show. In the first few years, they made more clothes on the basis of art.

But in the past 20 years, economic development has also pushed Chinese fashion to pluralism.

The understanding and consumption of works also experienced changes from "ornamental" to "real wearing". More young people no longer advocate brand names, but also want to highlight their tastes. This is the market space for the growth of new generation independent designers.

This group of cutting-edge designers mostly set up brands after 2005. They graduated from the Design Institute of France, Holland and England, and absorbed western fashion elements.

Their designs are mainly made of garments, emphasizing modernity, practicality and functionality, and more internationalized style, without strong national color in the past.

In the past, independent designers had no viable commercial channels. Even though the first buyer shop in China opened in Shanghai in 1996, the buying shop opened very slowly in the more than 10 years after that.

Until 2010, the downstream industry chain of Chinese independent designers began to improve, and the buying shops such as pillars, Joyce, Alter bump appeared one after another. Now almost every tier city has its own buyer shop, and even is extending to the second tier market. These young designer brands have also entered commercial operation from the beginning.

These young designers have explored their positioning and business paths for brand positioning and business operation from vague to clear.

He has designed red carpet gowns for many stars, and is skilled at using complex manual embroidery and sexy colors to deduce the feminine beauty of male perspective.

The garment product line was also developed from the original dress design.

In 2013, his first international show, 2013/2014 autumn and winter advanced clothing show, appeared in the fashion week of Milan.

The "WANG PEIYI" studio is located in the exhibition hall of the two floor studio in the North District of Apple community art museum.

Wang Peiyi wears black rimmed glasses and wears his own black long coat. In fashion circles, Wang Peiyi has often been called Miss Wang.

The WANG PEIYI customization studio was founded in 2004, where he experienced the intersection of the whole Chinese fashion change, before he was a former designer who focused on high-end custom dresses, and the young designers after him had been able to make their own clothes at the entrance.

He himself, on the tail of the previous generation of designers, also brought the pace of the advanced custom evening dress of that era, and after making 10 years' dress, he expanded to the garment line.

His dress is more of an international fan. He is good at using colors and new fabrics in western style dresses, plus design, complex handwork, elegant, flashing and sexy colors.

And clothing is often used in the details of accessory metal elements to deduce feminine beauty, which is a feminine beauty from a male perspective.

In the past ten years, Wang Peiyi has relied on every series of his own, accumulating from the small circle of word-of-mouth, and coming out of the red carpet step by step.

In many cases, he is more likely to accumulate power in the niche of high-end customization and wait for the maturity of the market.