Chinese Spinning Clothes: Different Ideas Of Grade Adjustment

Gao told reporters that the red bean company has greatly increased the proportion of mid-range products and reduced high-end products. The reason for this is because it hopes to receive more orders.

"Before, we mainly do high-end products, now pay more attention to the balance of high-end.

At present, mid-range products account for 70% of the company's total products and 30% of high-end products. In the past, high-end products accounted for almost 70%.

The reason for such a decision is that the amount of high-end orders is small, and we need to sell 1 million dollars a month to pay for the factory expenses. Therefore, we prefer to pick up orders that are large but low in price, with fewer varieties and larger production capacity, which can improve the efficiency of labor and reduce operating costs.

Secondly, the global economy is really not good enough, and the demand is not enough, and the desire to purchase high-end products is even lower.

Instead, Huafang group's rule is to abandon low-end products and enter the high-end market.

Xiao Jingyao said: "now we have not made 32 cotton yarn below, but specialize in high count yarn.

Despite the global economic downturn,

More willing to buy cheap products, but adjust the variety structure is the choice we have to make.

Because the low cost products from competitors, India, are really cheap, and are more competitive than Chinese products.

If it is not adjusted, it will be eliminated by the market.

although

Different, but the heads of the two enterprises mentioned a word - innovation.

Said: "how to adjust is not important, the most important thing is to bring forth the new and bring forth the new.

Customers are usually less sensitive to the price of new products, because they can find new selling points and interest growth points.

If our suppliers simply do simple foundry, there is no future, and the market environment is bad. We should form strategic partnership with customers, provide more innovative products, and jointly develop market demand, so as to give buyers a greater sense of security and make the supply relationship more stable.

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In 2014, Chinese luxury goods consumption amounted to US $106 billion (about about 640000000000 yuan), accounting for 46% of the total global luxury market volume of US $232 billion, according to the China luxury goods report.

But only 25 billion dollars, about 24% of the share of consumption occurs in China.

Therefore, Chanel has the courage to cut prices in China. Anyway, they used to buy less domestically.

When the difference between Europe and the mainland is only 1400 yuan, will there be a large number of Chinese consumers to fly to Europe for shopping, or to choose overseas purchasing agents at risk of counterfeit goods? The answer should be No.

Great, Chanel just wants Chinese consumers to buy them in their own countries.

Because the same purchase of a LeBoy handbag, originally bought in Europe is 20 thousand and 500 yuan, and now Europe's price rise after the domestic price, do not go to Europe to buy, instead of buying at home, 26 thousand yuan, Chanel earn 5500 yuan from it.

So, instead of reducing the price of Chanel in the domestic market, it is better to buy Chanel at a low price anywhere.

While narrowing the spread and raising profits, "suppressing the influence of overseas purchasing market on brand image" was written into Chanel's statement on price coordination.

According to Bain consultancy data, the scale of China's overseas purchasing luxury goods is about 55 billion -750 billion yuan.

The prosperity of the purchasing industry has earned the profit margin that originally belonged to the brand dealer. Taking Chanel as an example, the purchase price is about 3000 yuan.

The bigger problem is that a large number of fake goods are coming into the purchasing market because of the considerable profits, which seriously affects the brand image.

After Chanel announced the price reduction in China and the price increase in Europe, the purchasing agency industry should fall down.

Search for Chanel on Taobao, most businesses no longer represent the three handbags that have been priced.

A purchasing agent said it was a blow to their jobs.

Hongkong's troubled mainland tourists and water users are also expected to be solved by a price adjustment document of the brand.

A girl with LeBoy's back in Nanjing's chic square said with annoyance, "my little bag was bought in Hongkong in February this year, when it was converted to RMB 30 thousand yuan.

As far as I can see today, the domestic cost is only 26 thousand yuan, which is 4000 yuan cheaper than Hongkong. "

The customers around him shook their heads and said, "don't run out to buy Bags anymore."

Clearly, tourism will also change.

According to statistics, in 2014, the number of outbound travellers in China reached 117 million, and the per capita consumption of overseas shopping was US $632, the highest in the world, mainly in luxury consumption.

Bain consulting predicts that if the domestic price of luxury goods has been reduced, the consumption of luxury goods abroad will decrease in the future. Experiential consumption, such as holiday village, SPA, private jet and yacht, will increase.

Chanel has a sense of crisis and hopes to change the sales model. Their goal is to enhance the shopping experience of customers in boutiques.

Lu Xi, a well-known luxury commentator, said: "retail companies have their own CRM (Customer Relationship Management). If your CHANEL is purchased on behalf of you, you will always be away from the system. Brands do not know how to establish emotional ties with you, and how to improve your services.

Successful retailing pays close attention to the close relationship between "long", "near" and "one to one". It is difficult to grasp the essence of tourism shopping.

So, the best thing is that you shop at home.

Mr. ArmandoBranchini, the Secretary General of the Italy Luxury Association, has suggested that the Chinese government reduce tariffs in order to reduce the price difference between the luxury goods and the luxury goods.

He believes that this will encourage European enterprises to invest in China, directly invest in production and open shop, provide jobs, publicize more, and contribute more to China's economy.

This is even a profound thing for China's economy.