Target Push Designer Home Decoration Series

Although it can not be bought at home, it can help to fill the feelings of Carrefour independent designer brand in Taobao.

Recently, the US retail giant Target and independent online shopping website Of a Kind have launched a series of home decorations.

On the Of a Kind platform, a number of Native American designer brands participated, including Dealtry, Wolfum, and Izola. The product categories introduced include wall decoration, animal gear, Cup Coasters, soap boxes, wine bottles, toothbrushes and pillows and so on.

Of a Kind is not very well known in China, but this franchise is designed for the rookie limited works.

The website has been developing well since it was founded in 2010.

It uses the form of "spike", and each product is limited in sales, which is very fast and includes many local handicraft items.

Apart from that, the most attractive thing is

The way to tell stories.

They were featured by photos, videos, etc.

The corners of creative life fall from how to find inspiration, how to finish handwork, to their personal hobbies, photos of family and friends, even pets, smoke and so on.

Designers who always stand behind the scenes are celebrities on Of a Kind, sharing the dribs and drabs behind their works with the public. It is also a good way to self marketing for designers with limited budgets and limited budgets.

The three designers who participated in this round of cooperation had accumulated some popularity on Of a Kind.

Dealtry has focused on digital printing scarves, as well as derivative photos and decorative paintings, and has also worked with J Crew and other brands.

Wolfum's previous products are concentrated in the dining table and home furnishing area. The independent studio in Losangeles insists on making 100% handmade.

The design of Izola is a little fresher and refreshing. From clothing stationery to fragrant candle, it runs through all aspects of life style.

For the three designers, the large retail scale of Target can help them attract more guests and enhance their brand awareness.

This group of household products will be sold in 350 Target stores in the United States. Here is a map (which needs to be turned over) to query.

However, Target has not put them online for the time being.

Customers outside the US can only look at the map first.

In addition to working with Of a Kind, Target recently launched a series of casual clothes called Target Collective with six American men's wear designers.

Prior to that, a holiday shop was also launched with a concept store called Story in New York.

This cooperation with Of a Kind has again grabbed the lead of other traditional retail giants.