Internet + Fashion Industry, Fashion Industry, Strong Momentum Of Marriage With The Internet

Clothing embracing Internet convergence development space

In the age of Internet prosperity,

The trend of marriage between industry and Internet is the general trend.

In recent fashion week in Shenzhen, the topic of "fashion crossover" has also been highlighted.

On the afternoon of March 22nd, hosted by the Shenzhen Municipal People's government, the Shenzhen Fashion Association and Shenzhen media association jointly hosted the "fashion industry Internet + China Fashion cross boundary forum" at the happy coast creation center.

There are nearly 150 cross industry spectators in the field for interactive discussion.

The organizers expressed the hope that through this forum, we will guide the exploration of cross border integration of innovative spirit, fashion brands and the Internet, so as to build a benign ecological scene for Chinese fashion.

Shenzhen women's wear has become the new Internet brand.

Data show that the market share of clothing in Shenzhen has reached over 50%, especially in Shenzhen.

Has accounted for more than 70% of the national market share, the annual output value of more than 150 billion yuan, has become the country's largest high-end women's clothing industrial cluster.

In the present and future, women's clothing in Shenzhen and how China's fashion industry should integrate Internet to connect new technologies is a topic of widespread concern in the industry.

It is reported that this forum focuses on the balance of innovation cost and innovation power, the Internet connection of fashion industry, the exploration and pformation of fashion designers' commercialization, and the innovative gene and atmosphere of local design.

In fact, Shenzhen has many.

Brands or companies are trying to embrace the Internet.

As a well-known clothing brand in Shenzhen and even in China, Yi Hui fashion group not only tries to build the existing brand with the Internet, but also uses the Internet to create a new brand SOFA.

This is a network vocabulary, meaning the first person to follow the thread, it is the birth of the brand under the Internet thinking.

Zhao Huizhou, chief designer of the brand's founder, introduced her thoughts on how to communicate with consumers in the current business environment: the first is the communication between the external environment and the new normal, and the second is direct communication with customers.

"More than 20 years of design, the advent of the Internet age.

It is a very very lucky thing.

Because it solves the problem of communication.

More than ten years ago or even earlier, we didn't know where our customers were. We were guessing what the consumers were like, what kind of people they would buy and how they would feel when they bought them.

We all imagine this feeling and seldom communicate with each other.

Because the information we received from VIP is very limited, the information that VIP passes to our designer is also very limited.

The biggest advantage of designers in Internet thinking is communication.

She also talked about the business rules under the new normal. "For example, B2C, the pformation and upgrading of the garment industry as a traditional industry, including the interaction between designers and offline businesses, is a completely new way of thinking for the Internet. What we need is an understanding and communication.

In the past few years, the change of retail business has promoted everyone's new understanding of channels, including a new understanding of Internet thinking.

"Internet plus is not only an electronic business, but also a thinking."

"

It has become a national strategy, while it subverts all walks of life, and it also makes everyone feel the tremendous impact.

Ceng Jiaxin, vice president of Tencent cloud and general manager of Tencent social platform department, at the scene, takes Xu Jinglei's film and red rice mobile as an example to explore the prospects of traditional industries embracing the Internet.

Ceng Jiaxin said that when planning the red rice mobile phone, the heart also worried that such a large user group can be directly converted to the purchase of millet crowd.

"We plan not only to sell things, but also to make an event.

We made two starts, and for the first time, we planned for two months. The result shows that 7 days have been made in 2013, and 7 million 950 thousand have been booked, but only 100 thousand units have been sold.

After 7 days of appointment, we opened the gate one morning to rush to buy, 90 seconds to rush to buy 100 thousand units, second times it was still 7 days for red rice, 15 million people made an appointment, and 300 thousand minutes 90 seconds.

The integration of social networking platform is beyond expectation, and this brings us cross boundary integration. We need to find the most appropriate inspiration.

How to find the most appropriate point in the Internet + Fashion crossover? Zeng Jiaxin shared the case of "everyday P map".

"At that time, the TV drama" Wu Mei Niang legend ", which was starred by Fan Bingbing, was very popular. We made a Wu Mei Niang costume to make everyone dress up.

Its exposure is amazing. The daily use of a APP is over 5 million.

From the topics of speculation, hot speculation, online dissemination, if these three tools can be used well, our returns will be amazing.

From other industry cases and trends to see fashion and fashion industry, Zeng Jiaxin said that the traditional industry has already made a very big breakthrough in embracing the development of Internet. In 2014, the advertising industry of garment industry accounted for 63.9%.

Not only the large clothing brands, but also the small and scattered independent designer brands, the electricity supplier platform is also the trend of future development.

The average price of the independent designer's brand is about 2000 yuan.

How many pieces do you think you can sell? "Shi Li, founder and President of D2C integrated platform, introduced the attempt of his company: not 50 or 100. In the attempt of 2014, the D2C designer integration platform sold more than 10 thousand.

The trend of cross-border integration is in sight. But what is the cross border success of fashion and the Internet? The guests on the spot give their answers.

"I'm redefining the Internet thinking," Zhao Huizhou said. "When we first come into contact with the Internet, a lot of people think that e-commerce is the Internet. There is no equivalent concept, and Internet thinking can be penetrated into every industry, especially in every industry.

Internet thinking is redefined.

The second is the Internet platform. The biggest achievement here today is not just sharing, but the interaction of the platform. I hope our next fashion industry can produce such an interaction and docking.

Our fashion industry is content, and the Internet platform is a bridge between content.