Hong Huang: Let Independent Designers Walk Out Of The Ivory Tower

Over the past two years, designers have more and more buyer shops. From the early BNC, pillar to D2C, etc., it seems that you don't know the designer brand. You are embarrassed. But you have to admit that the independent designer who seems to be approaching the public life has always been the "self Hi" in the fashion industry. The public's low awareness of independent designers and brands, and the high price of not being close to the people, has also made many designers eager to love the works.

How can independent designers be allowed to walk out of the ivory tower? Designer Can there be more ways to promote the real development of independent designer industry in the form of a buyer's shop? Hong Huang, who has been committed to promoting the Chinese designer industry for more than ten years, said in an interview that this is actually a problem she has been exploring. "I think these things have been discussed all the time, including BNC is also a foreign thing, that is, a buyer shop. But you know what we are facing now is a special era of change.

Many people on the Internet are saying, retail It's now closed in China's physical store. Trend Is coming soon, this era gives Chinese designers, including others, many, many opportunities. For me, rather than announcing what I find, I would like to tell you the truth, I am also learning, because this is in a time of change, in which direction to find out, to find a pattern to go the furthest, so that we can go better, so that we can benefit Chinese designers, at the same time, let us benefit, this is a matter I am still exploring.

The use of "Oriental elements" is a problem that Chinese designers can never avoid, you know. When the "Oriental elements" are over symbolized, how can designers design their real "language" is not a problem that can be easily solved. In January 16th, Saint Martin, a designer who graduated from Ding Youqiao, held her first show. As a rare Post-80 designer who could really stick to her own style of design, she was greatly affirmed by Hong Huang.

Designers may not be able to say that they can be perfect in any season, because they are too young, but I believe that as long as a designer like Joe can go on, she will find a new language belonging to Chinese fashion. This is the last time I went to interview An Nawen tours. She said that Chinese designers have not yet found a context for them to express their feelings in eastern China, and I agree with him. But I think it will happen soon, because there is a designer like Joe who is experimentation and practice through season and season to put her Oriental feeling into the clothes that people are wearing today. "She has a deep sense of Orient in China. I feel like Joe in it.

I am very happy to see Hong Huang giving such a big affirmation to a young designer. We also very much hope to make a real effort to find the fashion language belonging to China through these young designers' untiring efforts.