H&M Test Water Beauty Products Bullish Mainland Ready To Open Shop

Recently, H

In its latest earnings report, the group will continue to promote long-term investment. In 2015, it plans to open 400 stores in the global market dominated by the United States and China, and extend its products to make-up, body care and hair care products.

For the group's new store opening plan, reporters yesterday asked the H&M public relations officer in China about the number of shops planned specifically in China, and the other said it was not disclosed at the moment.

It is understood that H&M investment leader Nils Vinge told analysts at a conference call that the group will have a long-term long-term investment in 2015. The amount will be between 400 million -6 billion Swedish kronor, or about 48 million 500 thousand -7270 million.

In the area of investment, new products such as make-up, body care and hair care are mentioned.

At the same time, H&M also said that it plans to open 400 new physical stores this year and to "continue to expand the existing market, especially the United States and China".

Continue to expand the store on a large scale,

Brand is a crisis.

At present, the expansion of fast fashion in China is showing a downward trend, that is, the spread of the three or four line cities.

China's fast fashion industry expert Susan pointed out that for the three or four tier urban consumers, fast fashion brands such as H&M are still signs of fashion and fashion. Local consumers have enthusiasm to pay for fast fashion products, but excessive expansion will make the brand become a risk of "street goods" in mature markets, and is unfavorable for long-term development.

Over the past year, 11 fast fashion brands, including H&M, have opened 264 new stores in China.

Among them, H&M opened 60 stores, and the total number of stores reached 245; 80 new stores opened in UNIQLO, the total number of stores reached 335; ZARA opened 16 new stores, and the total number of stores was 159; GAP opened 10 new stores, and the total number of stores was 89.

The competition of fast fashion in China is becoming increasingly fierce.

As the first fast fashion field to test the water make-up and skin care products, Ying Shan believes that H&M does not rule out a convenient one-stop shopping platform to stimulate the increasingly saturated fast fashion market and seek new growth points.

In the increasingly saturated fast fashion market, industry giants can promote the development of sub brands and affiliated product lines through the market influence of the parent brand. Therefore, H&M Beauty has a certain advantage in the new round of competition.

The analysis also indicates that H&M will take the lead in testing the fast fashion and cosmetic product line, or will lead the intense competition of the same industry brand to gradually layout the beauty makeup field, so as to maintain the market position in the future competition.

In addition, the industry said that for fast fashion brands, the development of designer brands or cooperation with designer brands before the existing brand value is completely overdrawn is one of the driving forces for brand sustainable development.

It is reported that the beauty product line H

It will be sold in 900 stores in 40 global markets this fall, with a new design concept coming out.

The reporter learned from the head of H&M China public relations that the cosmetic product line is now on sale at the Swedish market of H&M global headquarters.