Luxury Brand Innovation Strategy In 2014

In 2014, which is the most innovative spirit?

Luxury brands usually give people a cold feeling. But last year, many brands tried to reach and establish good customer contacts through the way of humanization, from consumers' interests and hobbies, from a guerrilla shop of a certain theme to the best way to prolong the stay time of customers in the store. The brand was no longer cold, but rather brave to break through pop-up and made some pioneering efforts, so as to successfully redefine the brand.

British designer brand Anya Hindmarch

Reason: Anya Hindmarch has opened a small supermarket theme temporary boutique in Mount Street, London.

This family

It's like a classic convenience store. The design of a handbag like a grain box and a single shoulder bag like a potato chip bag are all from the autumn / Winter Series in 2014. There is no traditional retail decoration in the boutique. Instead, the bag is displayed in the shopping cart, with canned canned fruits and fruits next to it.

The shop also sells 0.99 pence (1.70 dollars) of ice cream or cone.

Anya Hindmarch has also expanded its activities to social networking sites. Videos on Instagram can see popular characters such as cans and Tony the Tiger rolled along the counter.

During the London Fashion Week, Anya Hindmarch co operated with Kellogg Kelloggs to sell a limited cereal cereal.

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Diane von Furstenberg, a famous American fashion designer

The reason for the announcement: the famous fashion designer Diane von Furstenberg developed its own independent brand through TV programs.

Before the first episode of "House of DVF" was launched, the brand was preheated through social media ahead of time, triggering a discussion on the topic of "electric shock" in New York.

TV programs not only satisfy the loyal supporters of the brand, but also let the wider audience know the brand and the founder.

Photographing 8 fashionable millennials from different parts of the world, competing for a valuable opportunity to endorse brands at parties and events.

Through this program, young people who are watching TV at home or young spokesmen are more familiar with brands.

The brand launched a multi-channel marketing campaign in New York, and printed the classic series of brands on 6 Statue of Liberty scattered in different corners of the city.

Anyone who takes photos with any Statue of Liberty can be tagged to publish photos on social media.