Women'S Mentality In Selling Women'S Clothing Skills

To develop a set of standard procedures and techniques for receiving guests and providing quality services, it is necessary to understand the psychological process of buying our clothes from female customers.

We provide targeted services at different stages.

If there is no definite purchase purpose, clothes that are interested will be purchased; leisure for the purpose of killing time, wandering around the mall to appreciate all kinds of clothes.

Guests find the clothes they are looking for, or some.

The style and color attract guests.

The feeling of wearing this dress on your own body will immediately produce a feeling of excitement.

"If I wear this skirt to the company tomorrow, my colleagues will be very compliment to me. It's great. I must try!"

Deciding whether she will take further action.

At the expense of our guests

When we are interested, we show her, touch and so on are the best ways to make her think better and more.

After good associations, there is a desire to possess.

On the contrary, it is also frequent.

We can successfully encourage her to try it on, which is the best way to arouse her desire for possession.

The desire for possession does not mean immediate purchase.

Guests will use experience, knowledge and so on to compare the clothes of different brands, and think and analyze their needs and styles, colors, quality and prices.

Thinking and analysis are not necessarily rational but also irrational.

At this stage, we will deal with the objections and doubts that she said about clothes.

After the contrast evaluation, the guests will have confidence in our clothing, then we will buy the purchase action.

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1, the same collocation.

Put together the same color clothes will give people a very comfortable feeling, pay attention to the same color matching, do not put the same style, the same length of put together, so as not to make people feel like a warehouse.

2, contrast coloring.

That is to say, cool colors should be used to foil warm colors. For example, red clothes should be set up in green clothes, yellow clothes should be lined with blue clothes. When placed on a pole, the cool colors and warm colors can not be accounted for 50%. The best proportion is about 3:7, and the attention should be paid to the interpenetration of cold and warm colors.

3, rational use of living areas.

The so-called living area is the most easily seen area in the direction of pedestrian flow, otherwise it is dead zone.

You should put your main style in the living area and put the other styles in the dead zone, so that sales can be greatly improved.

4, the number of models should be controlled.

Some operators think that models are easier to display, and put many models in their own shops, but they will have the opposite effect. People feel that this brand has some "water". The so-called "thing is sparse and expensive", and the best model is best worn on models.

5, make rational use of live models.

The shopping guide is a living model of clothing. Which style they wear will be sold, which is a good way to reduce inventory.

6, the time should be grasped.

To understand who is buying clothes every day, for example, ladies and gentlemen, Monday, two or three and fourth are usually full time wives, so that some fashionable, expensive and unique clothes can be put in the living area and on the model.

On Friday afternoon, Saturday, and Sunday, most of the people who go to the shop are usually working women. It's better to hang the middle - price clothes on the living area and the model.