UK: Virtual Try Out Technology To Solve The Problem Of Online Shopping Clothes Unfit

According to statistics, online shopping

About 20% to 40% of them have been retreated, often because they are not fit. This problem has caused millions of losses to electronic retailers.

Many technicians are working to solve this problem, but can technology be the most effective way to solve this problem?

London, England, because the clothes purchased online do not fit well, they must be returned. This experience can be very unpleasant.

After buying a piece of clothes you admire, you wait impatiently for a day, and then wait for a week. Finally, the clothes are finally arrived. You carefully open the paper bags or plastic bags of the wrapping clothes, and feel excited and happy, and then you quickly wear your body. But the result is that the clothes are not fit at all. It's not too tight or too loose. Otherwise, the style is not what you think it is. You just have to sigh with frustration, put it back in the box and ask for a refund. What's worse, sometimes you have to go to the post office.

It is also a pain for online retailers to return because their clothes are not fit.

In recent years, fashion goods and clothing are the fastest growing departments of e-commerce, but also the second largest sales department after consumer electronics. However, due to the fact that goods are not fit, they have been returned, which has caused a lot of losses to merchants. This not only reduces their income, but also increases the cost of shipping and handling procedures.

"Usually, the return rate of online retailers will reach 20% to 30%."

Sucharita Mulpuru, vice president and analyst at Forrester Research Center, said.

The research center is a global research and consulting company.

"As a

You have to take charge of freight and sometimes even have to return freight. And the returned goods may be damaged and can not be re sold.

A large group of technicians have begun to solve this problem, they will guide consumers, so that they can choose more suitable for themselves.

。

Some companies, such as TrueFit, which work with Macy and Nordstrom, use mathematical formulas to analyze consumers' data and recommend appropriate code numbers to them.

Some companies, such as Metail and Fits.me, have advanced digital fitting rooms. They use virtual models to imitate customers' sizes and show the appearance of these clothes on the models.

Of course, some companies still rely on customers to enter their own sizes, and then see if they are suitable for these favorite clothes.