Year-End Shopping Season Sales Of Luxury Shopping Mall Surge

The atmosphere of double festival on New Year's day has spread to the streets and lanes, and the shopping malls are crowded with people.

Relative to the offline shopping malls crowd flow,

The platform is more like fighting a war that can not see smoke.

According to the data from excellent shopping mall, at the end of this year, sales of all kinds of products on the platform had a sales peak, for example, sales of men's shoes increased by 110% over the same period last year, sales of women's shoes increased by 60% over the same period last year, men's wear sales increased by nearly 400% compared with the same period last year, sales of women's clothing increased by 40% over the same period last year, and sales of children's clothing increased by 70% over the same period last year.

　　之所以会有如此完美的数据，不外乎以下几个方面，一个是今年整个电商行业的增长趋势，艾瑞咨询统计数据显示，2014年第三季度中国网络购物市场交易规模达6914.1亿元，同比增长49.8%;根据国家统计局发布的数据显示，2014年第三季度我国社会消费品零售总额达到6.5万亿元，网络购物在社会消费品零售总额中的占比为10.6%，单季度渗透率继续攀升;另一个是随着网络购物行业发展的日益成熟，各家电商企业除了继续立足于网购市场的深耕和精细化运作，不断扩充品类和优化物流及售后服务外，也在积极向三四线城市甚至农村市场扩张、并积极部署国际化战略及移动端发展战略，促使网购市场持续深入发展;最后是各家电商平台疯狂的促销活动，有节促销，无节造节促销，这也直接影响到了人们的购物习惯，越来越多的人会集中在电商平台搞促销的那几天购买商品，

To a certain extent, this has promoted the sales climax of the electronic commerce platform in a certain period.

Last 2014

After looking back, the electricity supplier industry has gone through a year of unlimited scenery. Alibaba, Jingdong and vip.com have been making waves in the capital market. Tmall has eleven amazing sales of 57 billion 100 million yuan of terrible sales, and other electricity providers have constantly created their own double eleven myth. In 2014, double eleven really became a shopping carnival with universal participation; Wanda joined hands with Tencent and Baidu to set up 20 billion.

Shocked the entire electricity supplier industry, Alibaba and Jingdong can not help but be scared out of a cold sweat; Hai Tao is not synonymous with the high cold purchasing industry. With the opening of Amazon's direct mail business, and the development of Tmall international, Taobao overseas, fast selling and other related businesses, maybe a "draught pig" is hidden in the field of sea scouring.