Shoes And Clothing Listed Companies Seek Investment "Folk Side" Cross-Border Investment To Pull Up The Performance Of Geometry

This Monday, we have K A P P A and so on. Sports The Chinese trend group of commodity brands is A, which sells 30% of the group's investment in the Libaba G roup H olding Lim ited share, and its net profit margin in the 2014 fiscal year will increase to 70% from 14 .9% in the same period. Also on the same day, on Saturday, the footwear industry announced that it intends to invest in 9 million of the world's game development and services as the main business billion mobile network technology Co., Ltd.

This adds another fire to the wave of investment across the border between shoe and clothing companies this year. Since the beginning of this year, the United States has 4 .5 billion to participate in the establishment of private banks. After that, nine of them have invested in brokerages, and the hundred round pants industry has acquired over 1 billion acquisition of cross-border e-commerce. Under the pressure of the main business of shoes and clothing, it is more and more obvious that it is better to make money than to make money. However, for the shoe and clothing enterprises, what are the odds of such cross-border investment?

　　 The main business of shoes and clothing is not bright.

China's trend in its earnings warning said: "the board of Directors hereby notify the shareholders and interested investors of our company. The net profit margin of our shareholders for the year ended December 31, 2014 is expected to increase from about 14.9% in the same period to about 70%." On the 16 day, China's trend further issued a supplementary announcement that the annual net profit will increase by about 350% to 380%.

In the first half of this year, the net profit margins of Anta, XTEP, 31st degree and PEAK were 19.5%, 13.3%, 12.6% and 9.4% respectively. China's profit margins, and so on. Profit growth Speed makes even international sporting goods giants such as Adidas and Nike too far behind.

However, such a net profit and net profit margin growth is not related to the main business of shoes and clothing. According to its semi annual report, in the first half of this year, China's revenue declined 17.4% to 465 million yuan, while its net profit increased slightly by 4.3%, but its net profit was only 96 million yuan.

The surge in profits is mainly due to its investment in Yunfeng electronic commerce fund in 2011 for 100 million US dollars. The Yunfeng fund is just the Alibaba that has just been listed. Shareholder One of. This investment is indeed a huge "money bag". According to China's semi annual report, as of June 30th this year, the investment was measured at fair value of about $398 million, floating up to $298 million. This unveiled the behind the scenes of the shoe and clothing industry. It is YOUNGOR who even encountered the trend of cross-border investment in China. At present, YOUNGOR has formed three major business segments, namely, clothing, real estate and investment.

In the first half of this year, YOUNGOR realized revenue of 7 billion 577 million yuan, down 5.16% compared to the same period last year, but net profit surged 90.52% to 1 billion 829 million yuan. The clothing business revenue is 2 billion 174 million yuan, but the net profit is only 417 million yuan, and the real estate business although the revenue is as high as 5 billion 48 million yuan, the net profit is only 541 million yuan. The main source of profits comes from YOUNGOR's third largest business sector, investment. According to its semi annual report, the net profit of investment business reached 868 million yuan in the first half of this year, accounting for 47.45% of the total net profit.

As of June 30th, YOUNGOR held shares in CITIC Securities, Luzhou Laojiao and Shanghai Pudong Development Bank. The market capitalization of these assets amounted to 3 billion 484 million yuan, with a floating profit of 280 million yuan. In addition, YOUNGOR invested 5 billion 741 million of the layout industry and strategic investment in the first half of the year, investing in the Beijing League of nations energy industry investment fund and Ningbo bank.

　　 In search of performance add points, "incoming traders" come in all directions.

The investment fever of shoes and clothing industry is really rolling. On Saturday, the footwear industry took a 9 million share of the billion movement, but in fact its volume was small. Its revenue as of 1-9 this year was only 11 billion 650 million yuan, and net profit was 65 thousand and 400 yuan. But on Saturday, the shoe industry thought it had a meeting point with its main business.

In July, the 100 round trousers industry announced that it would buy a 100% stake in cross-border e-commerce global Tesco at a price of 1 billion 32 million yuan, and Semir clothing would like to buy 70% stake in Yu Han's Shanghai, which is owned by Rui Zhi group. It intends to enter the market for child education and training. In September, the United States announced that it would take no more than 750 million yuan to participate in the establishment of the first batch of private banks in Shanghai, "Hua Rui bank Limited by Share Ltd". Subsequently, the king announced that it would invest 203 million yuan to increase its capital securities.

"This is not cross-border, but the footwear industry is investing in new businesses." Cui Hongbo, founder and chief executive officer of Shanghai brand management consultant Co., Ltd., told reporters in Nandu that the investment wave is partly based on the transformation of the garment industry at this stage, and can not support the performance. On the other hand, the footwear industry has a good cash flow and can not afford to lie in the bank to sleep.

　　 The transboundary between the United States and the king of nine belongs to the latter.

Indeed, throughout this round of investment in the 6 shoe and clothing listed companies, in the past gold development period did have a huge accumulation of primitive capital. Up to June 30th this year, seven wolves account for up to 2 billion 261 million of the money. Among the 1 billion -20 billions of currencies, there are American States, China's trend and nine herd kings.

"Stock repurchase has gone through, business structure adjustment and optimization has been carried out, the electricity supplier has also said that the industry chain has been broken through, but these performance incentives are not so fast, and the listed companies of shoes and clothing enterprises need to find bright spots to activate investor confidence." In Cui Hongbo's view, this investment wave is now looking for a way out.

High yield is accompanied by risk.

However, not all investments can be profitable. As of June 30th this year, the total investment balance of China's financial assets available for sale was as high as 3 billion 235 million yuan. In addition to Yunfeng fund, other investments in China have not seen significant profits, and even investment assets have shrunk. Among them, the CITIC sandwich fund, which was subscribed for 300 million yuan, has shrunk to 246 million yuan in June 30th this year.

Liu Jianxiu, a senior adviser to CIC, believes that there are some differences between cross boundary investments in shoes and clothing enterprises. Some companies choose to join securities companies. To a large extent, in order to obtain investment returns, some enterprises choose to jointly set up private banks or acquire cross-border electricity providers. The main purpose of such enterprises is to enhance their competitiveness, which is a long-term investment.

Liu Jianxiu believes that for shoes and clothing enterprises, the capital and sales channels are more important. If we can use the national policy to set up private banks, it will help to enhance the financial strength. If M & a cross-border electricity providers are conducive to product sales.

As a matter of fact, some of the earlier shoe and garment enterprises investing in the investment field began to shift from short to long. For example, YOUNGOR sold its entire stake in Shanxi sunshine and Shennong development in the first half of this year, and sold the first stake in the labor force, which increased its strategic investment in Ningbo bank. It is Ningbo bank's investment that made its first half profit soar. "The company continues to promote investment business from financial investment to industrial investment transformation, gradually combing and adjusting investment structure." YOUNGOR pointed out in its semi annual report.