How Can Taobao Cope With The Increasing Number Of Mobile Users?

Over the past two years, local life services have been the key areas of Ali's layout.

In addition to its own layout, Alibaba mainly forms strategic alliances through acquisitions or investment.

However, the industry still has doubts about the integration and synergy among many chess pieces.

Some analysts believe that the local life services need to sink very carefully, but Ali's O2O business has not formed a complete and unified entry, and there has been no deep integration among the platforms.

In this regard, Taobao yesterday announced the new "Taobao network life service market management rules", and publicized the adjustment points of the relevant norms.

After the change of rules, there will be four first tier categories in the Taobao life service market, namely, the service market, decoration design / construction / supervision, localization life service, online store / network service / software.

Sellers have the right to choose one or more categories of their own businesses.

The new rules also specify the seller's access standard, the refund standard and the exit reentry standard of Taobao life service market.

In the mobile Internet era, this key layout business faces the challenge of dispersed traffic.

To this end, Ali also invested in fast, unfamiliar street applications, hoping to occupy the mobile Internet portal.

Zhang Jianfeng said that last year many people would say how Taobao Internet stores compete with social media in the mobile Internet era.

But after a year's development, the answer has been very obvious. Electronic commerce no matter in the PC end or the wireless terminal, it is not the flow that can be solved.

This year, WeChat, mogujie.com, pocket shopping and other mobile applications have also entered the field of e-commerce, trying to get a slice of the cake.

According to data from the market research center of EBO, users of mobile terminals account for 71.3% of users in the O2O market, and only 28.7% of users use PC terminals.

Some businesses and platforms have launched activities such as mobile payment, WeChat payment, scan code payment and so on, so as to increase the number of mobile end users.

The center predicts that with the popularity of user positioning and personalized push in the mobile Internet environment and the evolution of mobile terminal devices, the proportion of mobile users will further improve, or even occupy the O2O user market.

In this regard, Zhang Jianfeng thought they were not enough.

Form competition.

In his view, the electronic business platform also needs specialized services, which requires huge and high-quality commodity library.

In addition, the data structure of e-commerce platform is also very important.

"Whether it is a clothing or an electrical appliance, there are so many information about price, user phone, postal address, and time of receipt, so that we can conduct efficient navigation on structured data."

In fact,

On the one hand, Taobao has also made multiple explorations, such as the pformation of Taobao platform from "shopping" to "visiting", including the recommendation based on the relevance of big data.

Recommendation and friend recommendation.

An Shihui believes that local life services need a lot of energy to integrate offline resources.

"Ali should have a more efficient and fast way to expand the market.

For offline merchants, massive traffic resources and exposure are what they really need.