Gieves&Hawkes World Seville Street 1 Flagship Store Reopens

As part of the brand's ongoing upgrading and progress, Gieves & Hawkes is proud to announce that 1 Seville street has been renovated to become a global flagship store with a new experience.

Needless to say, No. 1 Seville street is second to none in the custom tailoring world. This elegant British architecture in eighteenth Century was designed by the famous architect William Kent, and has become the flagship store of Gieves & Hawkes since 1912.

The store sells and sells clothing series, and provides private tailor-made and advanced manual customization service. It also has professional military uniform and royal uniform information collection.

In the private and elegant VIP rooms, VIP guests can enjoy a warm, weekly and low-key luxury English service.

In the studio downstairs of the flagship store, the tailoring master has inherited the rigorous and handed down tradition, entirely tailored by hand tailoring and sewing.

To provide precise and considerate services to gentlemen from all over the world.

In the past twelve months, interior designer Teresa Hastings has worked closely with chief creative director Jason Basmajian to modernize interior decoration.

The new decoration is inspired by the fine, high quality and beautiful appearance of the advanced uniform, creating a modern and elegant traditional design style.

With the persistence and love of the opponent's craft,

Teresa Hastings selects white oak flooring and casting bronze to match the material and synthetic metal tailored to the texture, which naturally gives rise to the atmosphere of masculinity and luxury.

The new decorations and furniture designs were first hand drawn by pencils and pens, and developed by the British traditional craftsmen team.

All bronze and brass doorknobs are manually cast by dewaxing method, which is the same as the exquisite uniformed uniform.

The central location of the store is a famous map room established by the Royal Geographical Association in 1871. Now it restores its former glory after being reloaded.

With the brand new high-grade white oak solid wood flooring, meticulously designed modern lighting, and the combination of deep gray and gray mix, the proportion of the gorgeous design space was re molded.

The natural materials of traditional handicrafts provide a natural background for space. The new series of garments is proudly hung on steel hangers with bronze details.

The exquisite back armrest cushions are woven from velvet Ma Haimao and grey horse mane.

In the gallery exhibition room on the two floor is the newly installed dress and evening department. The whole wall is used to display the Royal Military helmet collection series, and to continue the tradition of military uniform that the brand is proud of.

The custom made classic uniform is placed in the white light box on the ladder, so that guests can feel the noble lineage of the brand here.

First received

At the invitation of the brand, the designer Teresa Hastings studied the architectural and design style of Seville street in eighteenth Century. With respect for the history and background of the original architecture, the historical details were interpreted in modern design way.

At the entrance of 1 Seville street, the design of the Ke Ke style is reinterpreted from six panels of oak doors and embedded windows, showing modern and deeply rooted in the design of history.

Go into another room with a high ceiling and display accessories such as casual wear, shirt and tie.

In the private tailor-made space behind the store, warm lighting sets off a pleasant atmosphere of low-key luxury in private clubs.

The head of the flagship store drinks drinks for the VIP after the oak oak bar.

After a large custom oak door with bronze handle, it is a fitting room and fabric exhibition hall with gray flannel walls.

The pieces of art designed by Fredrikson Stallard, a famous artist portfolio, are also placed above the fireplace.

Mr. Ray Clacher, managing director of Gieves&Hawkes, said: the renovated Seville Street No. 1 exceeded the expectations of the board. I congratulate and thank the designer Teresa Hastings, chief creative director Jason and everyone involved in the renovation project.

Such a major project has also laid a new foundation for the brand's future development in the world.

We look forward to welcoming our loyal customers and a new generation of gentlemen from all over the world to visit the world's most famous custom menswear.