Exclusive Interview With Li Yuwen: Deputy General Manager Of Bodystyle Buddy Design

Recently, deputy general manager of Shenzhen Weilong Industrial Co., Ltd. Li Yu Wen Ladies interviewed by reporters, Weilong industrial brand Bodystyle Brady design 2014 brand experience and 2015 brand planning, for the vast number of franchisees and consumer friends to make a detailed and in-depth analysis.

Company profile: Shenzhen City Weilong Industrial Co., Ltd. brand BodyStyle Brady design from Europe, is currently the most fashionable European style underwear brand in the Chinese market, has a profound cultural connotation and fashionable artistic atmosphere, conveys the feminine charm and attraction to Europe. Underwear trend And bring them into the world of Chinese women in time. Bodystyle buddy design Since its establishment, it has become the pronoun of charming, seductive, changeable and fashionable underwear.

Reporter: in 2014, many enterprises are facing many difficulties, and their performance is declining frequently. The market environment is generally grim. Does Brady design have any influence on this market? What is the general market situation this year?

Li Yuwen: the market environment in 2014 is indeed grim, but for buddy design, this is both a challenge and an opportunity. Our strategic objectives and brand competitiveness in 2014 have achieved the desired results. The performance of exclusive stores has not declined, but has shown an upward trend. The market environment not only does not increase pressure on us, but also gives us confidence in the future.

Reporter: it is understood that buddy design has added many new stores in the second half of this year. How much has it been added? Has it reached the expected target at the beginning of the year? What is the layout of buddy's marketing network in China?

Li Yuwen: Yes, we have opened more than 100 new franchises altogether, which is exactly the same as buddy's plan for 2014. In the future, our marketing network in the whole country is still mainly located in the southwest and central parts of the south. For some remote areas, we are launching the comprehensive marketing in the form of agents.

Reporter: most of these franchisees are in what kind of business circle? Like the recently opened Wuhan Optics Valley store, which is a relatively concentrated area for young people, but the cost of rents is also high. So what are the advantages of joining buddy in such a business circle?

Li Yuwen: the franchises designed by Buddy are mainly distributed in one or two kinds of business circles of the one or two and three tier cities, especially some fashionable business circles dominated by young consumers. The rental of Wuhan Optics Valley store is relatively high, but buddy's design is competitive enough to get out of the pressure. Our brand positioning is very consistent with the age, personality and consumption ability of the consumer groups here. We have enough influence and competitiveness to show our charm and get the love of young consumers.

Reporter: buddy design is the most European style fashion underwear brand in the Chinese market. How do you combine the continuity and innovation of style under the diversified market demand?

Li Yuwen: buddy design is located in European style fashion underwear. It is not imaginary. We have done extensive and profound market research, and can absolutely guarantee that our products are in line with the personality and consumption ability of young consumer groups. In the process of development, we are also constantly investigating, in-depth study of the preferences of the rising consumer groups, to ensure that products are loved by young people.

Reporter: it is understood that buddy design has always been supplied by the distribution system to the franchisees, and to maintain the rhythm of the new one to two times a month. What are the advantages? There are inevitably some drawbacks, such as insufficient supply, how will this situation be solved?

Li Yuwen: buddy designed to supply to the franchisee, not all of the distribution system. We supply goods according to the needs of customers, some customers adopt the distribution system, some of them are the order system.

We insist that there are one or two new products coming into the market every month. This is to provide consumers with products that are in line with the European trend under the premise of meeting the market demand. Consumer demand is varied. As a fashionable underwear brand, we ensure that consumers can choose the most suitable products to achieve the purpose of fast fashion and fast consumption through the upgrading of products. On the other hand, it also avoids the disadvantages of insufficient supply. Our main push is that there is no shortage of supply. For some conventional items, when the goods are tight, we have new supplements, which can not only meet the needs of consumers, but also ensure that our products are fashionable and of excellent quality.

Reporter: with the increase of market share, brand development needs to be equipped with service capabilities and influence factors will naturally increase. Next, buddy design in terminal training, activity planning and other aspects, what measures will be taken to help franchisee development?

Li Yuwen: our support for the terminal is based on lots, and we should take key measures to support customers in key markets. But in 2015, on the support of the development of the whole terminal, we will increase investment in capital and manpower, ensure that every three months will hold a large-scale terminal training, enhance our late service, and help new distributors to improve their sales performance.