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Percy And Reappearance Top "Big Effect" Double Eleven Net Sales 30 Million

2014/11/17 17:34:00 40

Double ElevenPercy And Costumes

12 days, 0 hours.

Tmall double eleven

The war ended in a cloud of smoke. Did the buyers all over the country gain a lot after fierce fighting? Or are they still feeling the same?

While the small partners are still recovering their excitement, the major brands have reported their double 11 record.

One of France's top outdoor sports brands --PELLIOT (

Pelliot

With the astonishing sales volume of 30 million yuan per day, it surprised four people, and again confirmed its strong international appeal.

From the historical data of the domestic market, the total revenue of Boris and China in 2013 is as high as 200 million yuan, while the authorized sales of Tmall, Jingdong, Amazon, Dangdang, Yintai, and 1 stores, etc., and the sales performance of borhi also continues to rank first in the same products.

In addition, this is the second time that the brand takes part in double eleven, which is more experienced in carrying out passenger flow, packing and shipping. During the double eleven period, the brand not only fulfilled the sales target initially set by 30 million yuan sales volume, but also completed the packing and delivery work of all orders in a short span of 3 days, and handed out a perfect answer to many buyers of Bashi and many other buyers.

When it comes to how to create a surprising 30 million of a single day, the person in charge said it originated from many aspects.

First of all, Bashi and the world's top outdoor sports brand were set up in 1991 in Paris, France, and named after the famous explorer Paul Bashi and (Paul Pelliot). They consistently carry out the spirit of "returning to nature" in outdoor adventure. Bashi can be regarded as an outdoor sports brand and has a high professional status in the hearts of outdoor outdoor enthusiasts.

  

Since entering the Chinese market, Percy has not only continued the design concept of "professional, comfortable and environment-friendly", but also launched a large number of brand fist products and famous Storm Breath technology fabrics. So far, the fabric is still one of the best outdoor equipment fabrics in the world, and it can perfectly cope with all kinds of adverse climate and environmental challenges.

Coupled with the innovative design of Percy and team fashion, overturning the traditional image of sportswear in the eyes of the Chinese people, both online and offline sales, both Percy and its products are loved by a large number of fans.

  

"In addition, during the double eleven period, we also launched six unprecedented heavy benefit benefits.

From the lowest 10 yuan, no threshold cash coupon, to iPhone6 local tyrant machine,

Yang Kun

The signature version of the assault clothing, and then the seven day tour of the French double prize for romance, let buyers have enough shopping Carnival addiction, plus the market influence and the mass base that the brand lays on for a long time, can create 30 million of the performance is actually a necessity.

Berthy and head of the marketing department said that although only a short year, but compared with the 15 million single day sales in 2013, the performance of borhi has achieved a 2 fold increase. This is not only a reconfirmation of brand strength, but also shows that China's outdoor sports have begun to integrate with the international specialization trend.

It is hoped that in the near future, outdoor sports can become a national activity, and Percy will also lead outdoor enthusiasts to return to nature and challenge themselves with better products and better service.


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