Alexander Wangxh&M Joint Series Whirlwind Strong Attack

Recently, the series of Alexander Wang X H&M has been officially launched, and has been released in 250 stores designated by H&M worldwide.

On the eve of the official sale, a strong Alexander Wang X H&M whirlwind suddenly formed, sweeping across the European market and the US market.

On the eve of the sale of Manhattan, fanatical shoppers were waiting in front of the Fifth Avenue and the flagship store on the 48 street.

Sure enough, on the day of the official sale and the replenish of new products, all the goods in the store were sold out in about 45 minutes.

"As far as sales are concerned, they are far beyond all our expectations, and we are very pleased."

H&M US spokesman said.

In Milan flagship store near St. Piper square, a group of more than 20 year old fashionably dressed students, holding some specific photos in their hands, formed a long queue stretching to the nearby Passarella cafe and back to the door in front of the brand store.

In Saint Germain Avenue in Paris, a large group of fans began to queue up at 5:00 in the morning, and used H&M's coffee and croissants to appease hunger.

Throughout the morning, each shopper has to wait for more than an hour to enter the store.

At noon, Parker coats, corolla caps and most accessories were sold out, and the grey sweater with the designer's initials "W" became a hot item for male and female customers.

Looking at the Oxford square in London, there are about 500 shoppers waiting in line at H&M flagship store, H&M British spokesman said. "According to people's reaction, we think this is probably the largest and best designer series yet."

The fashionable street sports style has strong designer characteristics, and at the same time, the price of many commodities will be slightly reduced, which will naturally attract more people to come to buy.

Compared to the previous Margiela X H&M or Isabel Marant X H&M, the series is obviously much more affordable.

According to the current situation

Brand innovation consultant Margareta van den Bosch believes that the reason for the success of H&M is that the cooperation series can sell high-end brand clothes at the high street brand.

However, the designer of cooperation is also one of the key factors. At least the latest collaboration designer Alexander Wang has created an impressive series for them.

As for the selection of cooperation

The Margareta standard is very strict. "First of all, this is the designer we like very much. It is very different from the previous cooperation, and it also needs to match the current trend indicators."

"We chose Alexander because we had never had a sports cooperation series, and I think he could lead the fashion with sports," she explained.

"He is a great designer and the first American designer to work with us."