Use "Heart" To Make Chinese People'S Own Bags

In October 14th, the seventh stop of the happy morning research group, which was set up by the Zhejiang businessmen Museum, Zhejiang University, Zhejiang University of Technology and Zhejiang Gongshang University MBA students, came to the South Bank of the Qian Tang river. "Floor view and sea day, gate to Qianjiang tide", this place named for leach melon drops honey is our destination today, Guali Town, Xiaoshan district. In the famous industrial area of Guali Town, a number of printed "Danyi company" large number of doors is particularly conspicuous, which is the company we want to visit - Hangzhou Danyi luggage Co., Ltd. (hereinafter referred to as "Danyi luggage").

In the past, it was a rare thing to travel far away. Nowadays, travel and business travel have gradually become commonplace in our daily life. Luggage is one of them. Speaking of bags, there are not many brands that most people can report. Dan Yi is a well-known brand among the people.

Sincerity, treat consumers

Unlike office buildings in downtown Hangzhou, there are no rows of offices, and no shirts here. Short skirt Young white-collar workers here, we see more simple workshop workers and a similarly simple luggage tycoon - Shen Zhijun, chairman of Dan Yi luggage.

When I arrived at Dan's luggage, Shen Zhijun was waiting for other guests. I could see that his recent job was really busy. Even this meeting was about a long time. The visiting group took advantage of his time to visit the huge conference room. The conference room was surrounded by bags of new products, which are very much in line with the fashion, leisure, elegance and classic style of the luggage. On the table, a wooden block with all the flags of the world is attracting the attention of the league members. This undoubtedly shows the determination of Dan Yi suitcase to go to the world. In the initial impression of the league members, Shen Zhijun must belong to the big boss who is bold in innovation and dare to practice.

But the result is completely contrary to our imagination. Shen Zhijun, who had sent away the guests, warmly welcomed us. The topic was, of course, from luggage and bags. "I started working at the age of 21, the first batch of 10000 yuan households. The reason why I thought of making schoolbags was because the briefcase was very popular at that time, and it was necessary to open the NPC and Party Congress. This business is very good." Under such circumstances, Shen Zhijun's luggage industry has developed very rapidly, and the profits of the products have been considerable. In a short time, the market has been controlled and semi monopolies have been realized. By 1994, the booming sales of foreign trade made Shen Zhijun earn a lot of money.

Nevertheless, the brand of Dan Yi luggage also did not relax its control on its quality. "I am a very shy person. The most important thing to do is to be honest and trustworthy. Only when we are steadfast can we do a good job in business." There is a little humour in every sentence of Shen Zhijun: "our products, besides" Dan Yi luggage "are not world famous brands, all other materials and accessories are all world famous brands.

Nowadays, under the impetus of the Internet wave, Shen Zhijun has also opened up a new train of thought for his luggage business, and has made a personal customization on the Internet. "Compared to mass production, customized work is more cumbersome." But Shen Zhijun still has great expectations for the future. Internet While changing people's daily life, it also changed the concept of consumption. The future consumption concept will gradually shift towards small, refined and personalized products.

Whether in the traditional manufacturing industry or in the new Internet industry, Shen Zhijun always adhered to his principles and became an honest person and insisted on using the best accessories for the products. "I think honesty is more important than money. In any case, the quality of the product must be guaranteed. How much money does it matter? Slowly, 50 or 100 years later, it will become a Chinese own bag."

Shen Zhijun's sincerity and heart to the customer really touched everyone in our presence. It was his persistence that made the instrument stable and stable, laid a good foundation and won a good reputation in the business field. It is precisely because of his sincerity that we believe that in the future, Dan Yi bags will be able to get out of China and rush to the world. {page_break}

　 Care for employees

Dan Yi Luggage and bags There is a very important concept in the corporate philosophy: employees are the basis for the survival of enterprises. To treat employees well is not only an important part of the culture of Dan Yi bags, but also for many years, Dan Yi luggage can be based on the competitive edge of the market.

Ten years ago, some enterprises were just beginning, and Dan Yi bags had been able to provide staff with well-equipped, fully equipped dormitories, air conditioners, televisions and broadband. "Family management" is what employees always talk about. In their view, Dan Yi luggage is like a big family. In this big family, colleagues are brothers and sisters, family unity and fraternity, and their happiness is the most intuitive happiness they can feel.

When we asked Shen Zhijun how he managed the management of his employees and what advantages he had in terms of employee benefits, he said very lightly: "we have very good conditions for our employees, some of them have other businesses, and we also have them." Excellent working environment, financial rewards and allowances, staff birthday cakes and blessings, annual gatherings and tours, free work meals... In fact, in terms of the number of employees, there is a lot of welfare benefits to the employees. But in Shen Zhijun's view, these should be given to employees. "Only when you show your sincerity to your employees, will they work harder and harder for you." Shen Zhijun's words are joyful, but also bitter: "the staff at home wants to build a house, I borrow him money, the employee wants to marry his wife, I borrow him money, mainly still wants to leave behind the talented person."

Because of the particularity of the manufacturing industry, employees need to carry out certain skills training before they start to work. This training is quite time-consuming and manpower. If employees leave soon after learning skills, it is also a great loss for enterprises. Therefore, the stability of employees is very important to enterprises, and most of the manufacturing personnel flow is very large. But in Dan Yi luggage, the annual turnover rate of personnel is not even 10%.

Enterprises are people, no one stops. The biggest asset of an enterprise is its employees. "People-oriented" is an important part of corporate culture. On this point, Dan Yi luggage has already done quite well.

　 Interview with the head office

Shen Zhijun: starting a business is like crossing a river.

If you are tired, you can rest.

At the beginning of the conversation, Shen Zhijun had already defined himself as a Xiaoshan businessman with a strong local flavor. In his view, the Xiaoshan people all paid great attention to the local concept. Even if they went out for a walk, they would return to their hometown in a short time and make contributions to their hometown people. And he has been living in this piece of life, he nurtured his hot land, compose his legendary story with Dan Yi bags.

From the early days of work to now, Shen Zhijun had hardly changed other jobs, but he had worked as a salesperson in the shopping mall for a period of time, and then ran his luggage business. It is precisely because of his experience as a salesperson that he has sprouted the idea of starting his own business, and has been working for 25 years.

From the first 2 sewing machines to the 12 thousand square meter industrial park now, Dan Yi luggage has experienced great glory and prosperity, but also encountered confusion and hardship. However, Shen Zhijun has always been steadfast in his footsteps. He often compares entrepreneurship to crossing Qian Tang River: "a lot of entrepreneurs want to swim across Qian Tang River to the top of the opposite mountain, but some of them swim past, but others fail by halves." Such a metaphor seems cruel, but it also reveals the truth: "I also want to go to the mountains across the river, but I am more afraid to stop halfway, so I might as well travel slowly and slowly, and then I will be able to swim to the other side of the river someday." Shen Zhijun is full of hope for the future of Dan Yi suitcase. "I want to make Danyi bags into Chinese people's own bags, but to be Chinese people's own brands needs persistence and wisdom."

Shen Zhijun knows that the future is full of challenges. He is ready to face the storm of the Internet. In the face of personalized consumer demand, he has made a detailed development plan. In the new era, business means are important, but a real heart is more precious. Only by working hard can the interests of enterprises be maximized and the happiness of employees maximized.