Wuhan Clothing Annual Output Value Of 50 Billion Electricity Supplier Channels Only 10 Billion

In recent years, the garment industry, as a traditional industry in Wuhan, does not seem to show its advantages. Many enterprises have encountered many problems in the process of transformation and e-commerce.

Wuhan chamber of Commerce joined Taobao business school to explore the revival of Han style clothing in the era of e-commerce.

In recent years, clothing Industry, as a traditional industry in Wuhan, does not seem to show its advantages. Many enterprises have encountered many problems in the process of transformation and e-commerce. Yesterday, "the revitalization of Han style clothing - 2014 Wuhan Taobao business school traditional enterprise transformation business summit" held, Wuhan clothing chamber of Commerce joined Taobao business school to explore the revival of Han style clothing in the era of e-commerce.

It is understood that there are 17 well-known trademarks in Wuhan's clothing industry, 9 Chinese brands, and 17 national exemption products. Yesterday, Li Qunbao, Secretary General of the Wuhan clothing trade association, said, "the annual output value of the clothing industry in Wuhan is about 50000000000 yuan, ranking sixth in China."

However, in the about 50000000000 yuan, the electricity supplier channel is only about 10000000000 yuan, accounting for only about 1/5. It can be seen that the online shopping potential of Han style clothing is huge and traditional enterprises will be promising.

　　 clothing Clothing products, as the largest commodity category of online shopping transactions, have huge development potential and huge scale of consumer groups. It is also too much to say that clothing e-commerce guides the development of e-commerce market. Then, how can the Han style garment industry rely on the Internet to break through the tight encirclement and succeed in transformation?

Li Qunbao suggested, "we need to rely on the existing resources, improve the clothing marketing channels, and strive to go online from the offline." Li Qunbao suggested that the traditional entity sales mode be gradually transformed into a sales mode combined with the Internet.

Bu Jingyun, senior director of Alibaba group and head of Taobao business school, believes that traditional enterprises' huge supply chain advantages and brand competitiveness advantages are almost unmatched trump cards of online brands. Most traditional enterprises lack the way of thinking and lack of successful e-commerce experience.

"Use Internet thinking to rebuild the value chain of enterprises". Taobao University gold medal teacher Linda pointed out that the transformation of Han style clothing enterprises is to integrate the Internet thinking into the traditional enterprise brand and culture building. "One is to dare to innovate, the two is to break through, so as to break through the shackles of traditional thinking, and push the traditional clothing brand to a larger consumer group through the Internet, and create a brilliant sales again."

Wuhan clothing trademark

17 well-known trademarks in China

9 famous brands in China

　　 Country 17 products exempt from inspection

Annual output value of clothing in Wuhan

About 50000000000 yuan

Electricity supplier channel about 10000000000 yuan, accounting for about 1/5

　 Career dress as a new highlight of clothing industry

The report on the evaluation results of China's professional wear dominant enterprises has been released by the China Clothing Association recently. The industry has 19 uniform uniforms, and the annual market demand should be more than 100 billion yuan.

Chen Dapeng, executive vice president of China Apparel Association, said that in recent years, China's professional wear industry has been developing rapidly, and the number of employees has increased rapidly. He also said that the relevant departments are working on the establishment of the custom code for occupational wear, and promoting the healthy development of the industry.