During The National Day Holiday, The Department Store In Guangzhou Fought A Battle.

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Xiaobian of the network introduced to you that during the national day, the department store industry in Guangzhou was turning over.

Affected by the recent decline in international gold prices, the enthusiasm of citizens to buy gold products has soared. Since October is the peak season for marriage, businessmen have been making wedding articles.

The first day of golden week is from Guangzhou.

It is learned that in the autumn and winter, clothing and new products, wedding jewelry and other consumer driven, Guangzhou department store strongly absorbed hundreds of millions of gold.

While online shopping sites also have national day promotion, but the intensity is generally, it seems to be convergence, low key festival.

The reporter learned from Guangzhou friendship store that in October 1st, the store sales increased 18 million yuan, an increase of 10% over the same period last year.

Sales of modern department stores and Tianhe department stores reached 29 million yuan, unchanged from last year.

Guang Bai shares, such as Guang Bai department store, new Daxin department store, GBF fashion 100, gold and jewellery building, etc., attracted a total of 66 million 800 thousand yuan a day, unchanged from last year.

Reporters visited various major department stores and found that household consumption was still the main source of public shopping.

As the weather is cool in October, many customers are going to buy new clothes for men and women in autumn and winter. Among them, the major brands of clothing are bright colored and skin care fabrics, which are popular among consumers.

Affected by the recent decline in international gold prices, the enthusiasm of citizens to buy gold products has soared. Since October is the peak season for marriage, businessmen have been making wedding articles.

During the national day, Guang Bai gold and jewellery building bought 62% off discount discounts of two pieces and above, attracting a large number of consumers to stop.

In addition, coincides with Chung Yeung Festival, the number of customers who buy tonic for their parents has increased since last year, and nutritious health products such as flowers and Ganoderma lucidum become another hot commodity.

Unlike the offline department store industry, the reporter found that the online shopping platform golden week atmosphere far less than "double 11", "6. 18" and other Carnival shopping carnival.

Jingdong mall aimed at "eleven" sales promotion mainly in the home appliance category, compared with this year's June launch of the overall category of promotional sales is inferior.

The festival atmosphere on Taobao is even more deserted. Only one of the promotional advertisements on the front page is related to the National Day golden week.

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Senior industry insiders pointed out: "online shopping convenience consumption experience is more prominent in busy working days.

In long holidays, consumers are more willing to go out with their relatives and friends to go shopping.