Tmall Merchants Details Change: Clothing Companies Registered Capital Of Not Less Than 1 Million Yuan

Tmall has released the latest announcement of the 2014 annual investment qualification specification change notice, and the platform investment standard will be adjusted and upgraded in the morning of October 11th.

It is reported that in this Tmall investment qualification change, most categories of entry requirements are higher than in previous years.

Among them, the application of Tmall platform for clothing store companies and brands is as follows: 1. the registered capital is not less than 1 million; 2. the company has been running for two years and more; 3. companies need to have the general taxpayer qualification; 4. the trademark status is R and requires registration for two years or more, and no pfer has occurred in the latest year.

According to the official introduction of Tmall, this investment standard adjustment focuses on the industry characteristics, while paying more attention to the ability of enterprises to provide goods and services to consumers, and strengthening the stability and supply chain capabilities of brand names.

In addition, Tmall wants to tighten the licensing link and suspend investment in some categories of exclusive stores so as to ensure the quality of goods and services.

As far as the scope of influence is concerned, the standard adjustment mainly affects the new businesses who apply for entry from 0 October 11, 2014, and the old businesses that apply for new brands and add category operations.

In simple terms, "old people's old ways, new ways for new people".

But "old people" to add new brand, add category operation also according to the new investment standard implementation.

As an example, the registered capital is no less than 1 million RMB. What is the concept? The minimum registered capital of a company is 30 thousand yuan (two person partnership). The minimum investment is 100 thousand. Now, the investment requirement of Tmall is not less than 1 million. That is to say, if an ordinary self-employed person basically wants to register Tmall, it is hopeless.

But this shows that money can guarantee quality. It does not seem to be in the Xiaobian company. It is not necessarily that it will last two years or more. The trademark status is R and so on. It is only a primary guarantee. If the brand is not sold directly, it will be possible to have fakes and poor service quality. For Tmall, this practice is only screening a thick layer of sand.

On the other hand, Tmall's promotion of settlement conditions has become the watershed between Taobao and Tmall.

The difference between the 1 million is clearer and clearer.

Compared with Tmall, Taobao will become an object of original brand preference in the early days, and the major brand will gradually turn to Tmall.

There is also speculation in the industry that small platforms targeted at small and medium businesses will appear to fill gaps.

After the listing of Ali, the rectification of the electronic business platform has begun. What is the improvement of Tmall's entry conditions can bring anything to the platform.