Clothing Sales Fell To The Freezing Point Seafood And Fruit Ready To Welcome The Big Market.

　 National Day The golden week calendar is the most popular marketing season for businessmen. Besides the strong passenger flow brought by 7 consecutive holidays, seasonal turnover and growth of leisure consumption will also enhance the turnover rate in business. According to the Nandu reporter's observation, because this year's domestic retail business market downturn, wait-and-see atmosphere is strong, many businesses since last week, has been through the celebration, shopping festival and other ways into the golden week sales mode. However, in the process of visiting Shenzhen's major businesses, the clothing products of department stores and shopping malls have entered the freezing point of sale due to "discount fatigue". In view of the fact that supermarket supermarkets have recently adjusted their marketing strategy, seafood products with hairy crabs as selling points, and fruit products with high price and high price in autumn, their sales have been very prominent recently, and the "big market" of National Day golden week may be brewing.

Nanshan Maoming and Jin Guanghua fall into the "vicious circle of discount"

　　 retail The overall downturn in business has been the first to be hit by high-end clothing products, but this sluggish trend has also gradually penetrated into the mass department stores and shopping malls which are dominated by clothing sales. Some suppliers even say that if the market is still the same, it will be difficult to do so by the end of the year.

In Nanshan store, Maui department store, Nandu reporters found that whether it was the fashionable ladies hall on the third floor or the celebrity gentleman hall on the five floor, popularity fell to the bottom of the valley, and there were more sales promoters on each floor than customers. Since the business has held 5th anniversary celebrates since last week, many of the shops have put up 50 percent off promotional posters, and businesses are still selling clearance in the store. 70 percent off of the signs are everywhere. But according to the head of a fashion women's shop, there are a lot of clothing stores in Nanshan Maoming clothing industry. From 2 to 7 floors, clothing sales are the main products, so the competition is very intense. Since the beginning of the year, the store has started various kinds of discount activities, making many stores struggling to cope. Nowadays, "discount business" has become a kind of inertia. A few days ago, customers had asked their questions whether the new products of autumn and winter would be hit 70 percent off during the National Day holiday. They were completely spoiled. The result of this vicious cycle was that the whole store was very depressed.

In this way Situation It is not just the Maoming industry, on the first floor of Jin Guanghua square, men's clothing stores such as ZegnaSport, T R U T R U SSA R D I, and the like are not doing well. Nandu reporters carefully observed these stores in the time of more passenger traffic. Z egnaSport did not enter the store for consultation and purchase in 15 minutes, and sales were very low. On the same level, a casual menswear brand shop plays the largest two largest posters, but the price of the discount is still letting many customers hesitate. There are businesses in the field that now the "discount war" has failed to arouse consumers' interest too much. Their family has adopted some 50 percent off, buying two pieces and three different discount strategies to attract buyers, but the effect is still not obvious. No discount, no discount and no purchase. Many new products have been sold for 30 percent off and can not be sold. "Clothing products simply do not work on discount basis. The marketing activities here are too single." The businessman has a lot of complaints about Jin Guanghua's business management.

In fact, many other business organizations also know that this year's clothing market is relatively low, and in various ways to enhance the customer's arrival rate and purchase rate. For example, Ruo department store, which has successfully renewed its contract with the Mixc, Shenzhen, has invited internationally renowned architectural firms to make reasonable adjustments to the moving line in terms of hardware. The three new bright points of "smooth curve", "soft light source" and "warm wood keynote" have won many female customers' praise. There are also coastal cities, according to sources, next month, including M ichaelK ors and other internationally known light luxury brands will be opened in the field, diversified and differentiated buying experience is believed to meet customer consumption changes.

Seafood and fruit become the market for rescue and reversal?

This week, reporters visited Huarun, Wanhong, Tianwang, Yong Wang, PARKnSHOP, Carrefour, year old Bao and other large supermarkets and stores, and found that the most popular seafood area is seafood. On many aquatic products stalls in supermarkets, hairy crabs are put on display. According to the director of marketing department of a large supermarket, the sale of hairy crabs has entered a rapid rise since the beginning of this week. The price of hairy crabs this year will not be too high, but the quality will be very high, and there are many choices. For example, Yangcheng Lake crabs, which opened the lake in September 23rd, can also be bought in large supermarkets this year.

In addition, many seafood products have also been favored by customers recently. First, there are many seafood varieties that are listed recently. There are many choices for fresh and cold storage. Two, the price is not expensive, even the general wage families can afford it. At the Carrefour Xinzhou store, a salmon supplier posted a notice: "if you need to order the whole salmon, please book two days in advance!"

In Huarun Wanjia spring breeze shop, more than 20 kinds of fresh seasonal fruits are lined up for customers to choose. Xinjiang honeydew melon, South African orange, imported red tea, run home fragrant pear, golden kiwi fruit, dulle banana, Lingwu Long Jujube... The prices are both inexpensive and distinctive. The staff set up several fruit cutting points in the store, such as honeydew, durian, pomelo and so on.