Casual Wear Of Men'S And Women'S Wear Is Difficult To Escape In The Fashion Industry.

< p > > the world's < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank".

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"P", which started with sports brands, has swept all corners of the garment industry in recent years. Men's wear, leisure brands and even the most prosperous women's clothing are hard to escape.

In the view of experts, the survival of garment enterprises will not improve in the short term, and the tide of closing stores will continue. "The trend of electric business is irreversible, and the existence of physical stores will become more and more difficult. The traditional clothing enterprises should think about how to integrate the advantages of the entity store and the electricity supplier."

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< p > < strong > men's wear and leisure > a target= "_blank" href= "//www.sjfzxm.com/" > dress > /a > /strong > /p >

< p > < strong > qi depression, Guan Dian Chao < /strong > < /p >.

Less than P, the trend of shop breaking started from sportswear brands has spread to men's wear.

China's first half results in August 11th announced that 140 stores were closed in the country as of June 30th this year.

Clothing industry expert Ma Gang, according to the reporter, compared with other categories, men's clothing shop closing tide is lagging behind, for the market share is very scattered men's clothing competition is very intense, along with the industry shuffle appearance, men's clothing market concentration will further improve.

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< p > the trend of shop closet is also inevitable.

According to the latest report of Baleno's parent company, the number of outlets in the mainland market is as high as 388 at the end of March 2014, accounting for 10% of the total number of stores.

Under the double-sided attack of the electricity supplier and the international fast fashion brand, the original price advantage of the mass leisure brand is vanishing, and the casual clothing brands such as Baleno, Mei bang, Semir and YISHION, which have been highly sought after by the 80's, have been marginalized.

Insiders pointed out that if no change is made, these brands will be hard to resist the fate of disappearing from the market in 5 to 10 years.

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< p > < strong > Lining loss is still expanding < /strong > < /p >.

Lining, the sporting director of the sports brand, is the most thorough pformation of P, but it is still difficult to change the embarrassment of loss expansion.

Li Ning Co announced recently that as of June 30th, the company's first half loss is expected to expand from 184 million yuan in the same period last year to no less than 550 million yuan, of which the net sales loss was 300 million yuan.

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< p > there are also some sports brands that have increased orders and sales growth.

PEAK said that in the first quarter of 2015, the total order volume increased by 10% to 20%, and the number of stores also stabilized. The second quarter operating report showed a double increase in the same store sales and orders, and a net increase of 93 in the two quarter.

In the industry view, the growth of some sports brands is the market that the competitors disappear, rather than the intrinsic driving force of the industry.

"In the absence of growth in demand, it remains doubtful whether the weak recovery of the sports industry will continue," according to reporters.

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< p > < strong > AGG pformation sells cosmetics > /strong > /p >

< p > even if the best surviving condition and the least stock of women's clothing are inevitably trapped in the shop.

Its performance bulletin recently released by IgG clothing retail group, which has its brand, shows that this year, it has closed 88 stores in China, and its performance is on the decline.

Its Esprit owns 38 brands in China last year.

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< p > in order to seek the growth point of performance, < a href= "//www.sjfzxm.com/news/index_c.asp" > IgG < /a > announced that it will expand the business of the French market, and introduce a new series of make-up in addition to the original fashion and underwear series.

However, the prospect of big span pformation is not optimistic.

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