Location Advantage Of Shenyang City Heng Lung Plaza

< p > (score standard: geographical location A+ is the best, A is very good, B is better, C is passing, D is failing, A+ of competition is no main competitor, D is competitive. A+ is the best and D is failing. < /p >
< p > (geographic location: B, competition situation: D, business status: D) < /p >
Location: < p > geographical location: City Heng lung square has an area of 86 thousand square meters, and the store is located at 5 levels. It is the same location as the Hang Lung Plaza in Nanjing West Road, Shanghai. It is located in the north core area of the "Golden Corridor" Youth Street, which is supported by Shenyang in recent years. It is next to the Shenyang government. The location score of the City Heng Lung Plaza is a very tangled affair. It was originally a location for at least a level, but under the current government anti-corruption policy, this position has become the biggest drawback of Hang Lung. The underground subway station has to go two hundred meters, which is totally different from the exit station of Xujiahui subway station in Shanghai, namely, Hong Kong Hui square. From the whole point of view, I give B grade to this location. What needs to be added is that this position is affected too much by the "time of day (government policy)". Once the anti-corruption policy is changed, the nature of the location will change radically. < /p >
< p > > a href= "http://? Www.sjfzxm.com/news/index_c.asp" > competition < /a > situation: the score I gave is D, which represents fierce competition and very bad. On the whole, the "Golden Corridor" area of the city hall is obviously overabundant. The planning of "Golden Corridor" started in 2003, and the early planning was 12 square kilometers and 6 urban complexes. But after 10 years of continuous expansion, the total planning area of the Golden Corridor has reached 75 square kilometers, and 30 urban complexes have been built and built. The serious surplus has brought about fierce competition. Many high-end shopping centers along the Golden Corridor have been eliminated, and the more brutal competition is still behind. < /p >
Compared with Hang Lung, p a href= "http:// www.sjfzxm.com/news/index_c.asp" > Zhuo exhibition < /a > is now in the stage of sliding from the peak, but its strength is still outstanding. Compared with Hang Lung, the advantage of Zhuo exhibition lies in the strong customer group which has been built for many years, especially the government relationship. Zhuo Zhan's shopping card is very famous in Shenyang. Although the government has restricted the consumption of government card stores last year, the accumulation of Zhuo exhibition will not disappear for a short time, while Zhuo exhibition's service is also very famous. SVIP customer consumption exhibition will be provided free of charge for luxury cars, accompanied by a shopping guide. < < /p >
< p > there is one thing about Zhuo exhibition that must be concerned about the recent "tigers" case in Central China, and the "tiger" is home to Liaoning. Liaoning is also a big oil province. The petroleum department has been the "tiger" sphere of influence before. The relevant interests system of Liaoning government has been involved too much. In recent months, a number of senior personnel of petroleum system and political and legal system have been taken away, and now it has been extended to the municipal level. Zhuo Zhan and some of them are closely related. In addition, Caixin network has reported to Wang Letian. If the "King" falls, Zhuo exhibition will inevitably be greatly affected. In the long run, it will be good for Hang Lung. < /p >
< p > the second competitor is Huarun the Mixc, 3 kilometers south of the city square. The Mixc is located in the core position of "Golden Corridor", and its location can be said to be A+. The Mixc is 12 kilometers away from Shenyang Taoxian International Airport and 5 kilometers from Shenyang north railway station. More than 30 bus lines are located at the periphery of the Shenyang Taoxian International Airport. The exit of Metro Line 2 is located at the main entrance of the Mixc. The surrounding high-end hotels include Shangri-La, Lido Sheraton, Emperor Wanxin and Kempinski. There are also important cultural institutions such as Liaoning TV, Shenyang TV, Northeastern University, Lu Xun Academy of fine arts, Shenyang administrative examination and approval center, environmental protection bureau, the United States, Korea, Japan consulate and other government departments, and are close to Sanhao Street business circle. Opened in May 2011, sales in 2012 were 1 billion 600 million and 2 billion 50 million in 2013. The development momentum is good. In the long run, the Mixc will be the biggest rival of Hang Lung. < /p >
< p > > a href= "http://? Www.sjfzxm.com/news/index_c.asp" > business status < /a >: City Heng lung and the Imperial City Heng Long, the same can be used to describe two miserable words. Of course, luxury stores can not be measured by the popularity index of mid-range stores, so I am from Zhuo exhibition to hang lung to the Mixc on Saturday afternoon, and then from the Mixc to Hang Lung and Zhuo exhibition, so as to make reference to the grade stores as a reference, so that there will be no big deviation in the research. 卓展的客流量不低，一、二两层里大约一半的店铺内都有顾客，三、四层顾客少一些，但是也还算不错;万象城整体人气很好，奢侈品主要在一、二两层，我的观察是大约两三成的店铺有顾客，溜冰场和餐饮客流非常多，只有4楼的尚泰百货里客流稀少;市府恒隆的一层客流量非常少，二层往上几乎没人，只有顶层的百利宫影城有一些客流，不少店铺内的导购无所事事，顾客走在里面会觉得自己就像动物园里的猴子一样被导购盯着...... 虽然市府恒隆广场租金看起来不错，投资回报率高达10%，但是这个数字和卖场内的情况并不相符，所以我预计未来市府恒隆广场将会面临很大挑战，我给市府恒隆的经营状况分数为C—，我预期这个卖场未来的租金将会下滑，恒隆在这里必须要熬上几年才能见到曙光。 < /p >