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Xi'an Online Shopping Survey

2014/8/5 22:39:00 5

Xi'anOnline ShoppingSurvey

< p > among the 1008 urban residents surveyed, 761 experienced online shopping, accounting for 75.5%, an increase of 20 percentage points over the survey in 2012. This shows that the participation rate of online shopping of urban residents in Xi'an has increased by 20% over the past two years. Among the online shopping forces, young people and highly educated people are the main force. However, more and more middle-aged people have become the main factor of expanding online shopping team. < /p >
< p > What do people in Xi'an love to buy online? The results show that 48.5% of the respondents purchase goods through the Internet, only 1.6% buy services, and 25.4% buy goods and buy services. It can be seen that merchandise sales occupy a larger "a href=" //www.sjfzxm.com/news/index_c.asp "market share < /a > in online stores. < /p >
< p > clothing shoes and hats are the first choice for online shopping. Among them, 90.1% of the online shopping users mainly purchased "a href=" //www.sjfzxm.com/news/index_c.asp "clothing shoes and hats" /a, followed by daily necessities (60.5%), electronic products (54.4%) and books (53.3%). < /p >
In the first half of the year, how much money did Xi'an people spend online shopping? The results showed that 44.3% of the respondents had spent more than 2000 yuan on online shopping in the first half of the year. Among them, consumption amount 2000~3000 yuan accounted for 12%, 3000~5000 yuan accounted for 11.4%, 5000 yuan or more accounted for 20.9%. In addition, the survey showed that 22.9% of online shopping residents accounted for more than 50% of online shopping consumption. < /p >
In the P survey, when asked which websites to buy goods, the top three were: < a href= "//www.sjfzxm.com/news/index_c.asp" > Taobao < /a >, Tmall, Jingdong mall, accounting for 85.5%, 69.1% and 61.9% respectively; others were group buying network (39.5%), Dangdang (32%), vip.com (24.6%) and suning.com (20.3%). < /p >
< p > at the same time, the most common way of dealing with Xi'an people is Alipay. When asked about the most commonly used payment methods in online shopping, Alipay accounted for 51.2%, online banking accounted for 36.2%, cash on delivery accounted for 11%, and other accounts for 1.6%. < /p >
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