Promotion Needs To Be High, And Try To Innovate In Keeping Pace With The Times.

As we all know, from the marketing point of view, the reason why a consumer buys a product is that he needs a function that the product can solve its demand, that is, the use value. In addition, when the quality of products is the same and function is similar, consumers have a problem of purchasing decisions. At this time, promotional products serve as a trade-off, because promotional items can bring "extra satisfaction and excitement" to buyers.

When the enterprise is not recruiting, it is the quantity and amount of the gifts. So we see that the value and quantity of the gifts are far higher than the value of the products, such as Galanz and other extreme businesses. This way can not produce much practical utility in addition to subtraction for the corporate image and brand value.

Now, in today's new marketing era of homogenization of products, the development of enterprise competition, and the increasingly rational consumers and brand awareness, how should enterprises do promotional programs and choose promotional gifts? Here, the author tries to explore some shortcuts with the marketing personnel of enterprises.

　　 Promotion Try to innovate

Just as entrepreneurs need advanced strategic vision, business marketers also need to keep pace with the times. As marketers, apart from going deep into the market, they must also pay close attention to the changes around them, and try to understand these new changes, new things and new technologies to see if they can provide new promotional elements that can be adopted.

For example, the state has already mentioned an important position in the new rural construction. So, as an enterprise engaged in the production and operation of agricultural products, can we do some articles about the promotion of the new countryside and the terminal promotion? We should say, so far, what exactly is the new countryside, and how to build a new countryside, most of the farmers are still strange.

If the enterprise organization is similar to the activity of "a brand new rural construction tour inspection group", the face-to-face communication with farmers' brothers in the field must be more popular than direct selling products, and it can get the green light of the local government.

　　 Due Big marketing Concept

The birth and cultivation of a brand can not be separated from product support, and the product is the core element of the brand. Therefore, when enterprises are doing product promotion, they can not promote products simply. They should always take into account the correlation between sales promotion and brand. We should take into account the correlation between promotional gifts and products and brands. We must have the concept of big marketing, always realize the mutual help and promotion of brands and products, and resolutely refuse to promote sales of brands.

　　 take Culture Infiltrating into sales promotion activities

Gifts are only a way to promote sales. Besides, there are many other options. Culture is a better promotion. It can also highlight the charm of the brand and promote the sales of the product. No enterprise should ignore the power of cultural dissemination and promotion.