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The Spanformation Of The World Trade Organization Is Fast, Fashion Plaza Is Popular.

2014/6/9 16:16:00 47

World Trade Scale Spanformation Fast Fashion

"P > eight years have passed, the giant sky screen is still releasing the value of attracting a large number of passengers, but the retail brand of the world trade scale has become more and more lonely. The reporter visits to see that the 2-4 layers of the South Street, which are concentrated in the retail brand, appear a large number of "world trade scale" encircles. According to a person familiar with the matter, the world trade scale has set aside its spanformation from high-end positioning to fast fashion. 
 the giant sky curtain divides the world trade scale into two north-south streets. When the night falls, the square under the canopy will attract a large number of residents and tourists. Reporters visited several times to see that the evening world square can always maintain a high popularity, and coffee shops and dessert shops on the street are more difficult to find. However, in the South Street store, the popularity of people dropped steeply. The Vero Moda, ONLY and so on have been left collectively. A few days ago, the MAP store on the two floor of BELLE has also been evacuated. 
 at the beginning of this year, the world trade began to adjust, and moved the children's area of South Street to the 3 level of North Street, the 2-3 main street of the South Street, the main clothing brand, and the 4 layer spanformed into beauty shop, beauty body and other experiential shops. In the increasingly competitive Beijing commercial market, the world trade center has given up the positioning of high-end comprehensive fashion shopping centers initially insisted. According to a person familiar with the matter, the world trade scale experienced an adjustment from "a href=" //www.sjfzxm.com/news/index_c.asp "high-end positioning" /a "to" light luxury ", but the effect is not ideal. At present, the brand positioning of shopping malls will be reduced to fast fashion brands. 
 now, < a href= "//www.sjfzxm.com/news/index_c.asp" > world trade scale < /a > has UTT, ZARA, H&M, UNIQLO and other brands settled. A person familiar with the matter said that recently, the merchants group of the World Trade Organization approached the fast fashion brand, but the number of visitors and the marketing atmosphere were not good enough. Yesterday, reporters called the world stage to understand the situation, but the telephone has been unanswered. 
 according to the general business rule, the ability of fast fashion brands to pay rent is limited because of the demand of parity and large lease area. In the case of passenger flow, shopping centres are willing to sacrifice their interests to invite fast fashion to enter the lower rent or rent free form. Reporters learned that in the fast fashion Beijing APM, the average daily passenger flow in shopping malls is around 100 thousand people, and the monthly sales volume of ZARA is about 5 million -700 yuan. At present, the average daily passenger flow in the world trade scale is only 20 thousand -3. 
According to a business expert, according to this a href= "//www.sjfzxm.com/news/index_c.asp" > passenger flow < /a > plus a certain amount of rent payable, there will be some pressure on fast fashion brands. The people familiar with the matter said that GANT, which was once the main store, started to rent out voluntarily. 
When p was first opened in 2007, the head of marketing department of the world trade scale said in an interview with the media, "shopping centres prefer to be vacant, but also to maintain their individuality". In the initial investment planning of the world trade scale, CEO Zhu Meiling said at the time that the main brand of the mall target was the secondary brand of the first-line brand, such as D&G, Marc by Marc Jacobs and so on. In the face of the curtain of 250 million yuan, the world trade ladder once insisted on the introduction of high rent. 
 prior to this, the reporter learned from the Ministry of Commerce and industry that the average rent of the two storey shops is 900 yuan / square meter / month, and the three floor is 600 yuan / square meter / month. This rent level is not only far higher than the surrounding shopping malls, even with the three phase of China World Trade Center. 
 "enterprise resources and return requirements are two main aspects that affect the investment of shopping malls." In the view of Wei Jianping, general manager of COFCO land management company, the retail brand of the world trade scale is not attractive enough, which makes it more difficult to enter the store from the Plaza. Wei Jianping said that the size of the world trade scale is small. The brand needs precise customer groups when attracting investment and portfolio, and strengthens the internal and external interaction between the plaza and the shopping malls, so as to enlarge the passenger flow advantage brought by the sky curtain. 
 Lai Yang, Secretary General of the Beijing Business Economics Association, though the world stage has a huge sky screen, the design of the shopping mall is not scientific. "The business corridors between North and South are difficult to interact with, and shops are scattered." Wang Yongping, vice president and Secretary General of the China commercial real estate association, believes that because of its CBD location, developers have high investment costs in the early stage, which makes it difficult to lay down their bodies and look for suitable brands, which has led to a more awkward position in the world trade scale.