"Pick Up A Leak" Opens A Shop And Makes Money Easily.

Now walking in the streets, shops everywhere, competition is fierce, people feel more and more strongly that it is hard to make money. If you drift with the tide and do not have your own characteristics, it will be even harder for you to earn money; conversely, if you are good at analyzing and finding a new way to make money by means of the thriving popularity of successful shops, you will not be far away from success. This way of managing "hermit crab" can be called "picking up a leak".

Many people have visited the "IKEA" home in Shanghai, but not everyone has noticed that there are abundant business opportunities in the "IKEA" crowd. Next to IKEA, there is a small shop that manages home furnishings, and its business is booming. Little did I know that her boss was once a frequent visitor to IKEA, but when she appreciated the exquisite home, she saw the opportunities that had not yet been excavated.

It is a conservative estimate that IKEA has one to twenty thousand traffic per day, so that a very small number of people stop in a hurry. The wise shopkeeper decided to take a share from the IKEA crowd.

After analysis, the shopkeeper decided to open a shop for household decorations. Most of the people who go to "IKEA" go to buy furniture and household goods, and they are also the customers they need. Instead of using other ways and making great efforts to attract customers, it is better to ride the "IKEA" car, which can largely save the cost of publicity and promotion, and quickly have its own customers.

However, it is necessary to foster strengths and circumvent weaknesses and make the best use of the advantages of IKEA stores. For example, to win by low price, with unique products, or to make more articles on some accessories, so that you can have me, you have me new.

At present, many home furnishing decorations have more and more natural materials, high grade, convenient use, environmental protection and no pollution. In order to adapt to this characteristic, the shop chose the grass and willow woven products of the same color at the beginning and soon became popular among consumers. Later, silk flowers and vases were added according to needs, and the types of goods became richer.

Because "back to the big tree of IKEA", business hours should be consistent with it. IKEA opens from 10 in the morning to 9 in the evening, and the shop opens at 10:30 and stays open until 9:30 pm.

Shop inspiration

"Under the big tree, let's enjoy the cool". With the popularity of others, a small shop with the same category and specific business content will be opened beside it, which is the same as the target customers of big stores, but it will not compete directly with it. For example, opening a Chinese fast food restaurant next to the fast-food western fast food restaurant.

In addition, it can also "leak" from time to time -- stagger the business hours with large stores to avoid its edge and pick up its omissions; from the difference of customer groups, "pick up the leak" - you aim at high-end customers, and I aim at other customers who are missing from you. In short, as long as you use your mind to find a new way, you can easily make money.