How To Improve Store Popularity Store Operation

< p > strong > 1, < a href= "//www.sjfzxm.com/news/index_c.asp" > Customer < /a > /strong > /p >
< p > products have product positioning, stores should have store location. For example, the positioning of star hotels is government leaders, enterprises and institutions veterans, foreign guests, successful people and so on, while the general location of restaurants is public, mainly facing wage earners, students and so on. < /p >
< p > to upgrade the < a href= "//www.sjfzxm.com/news/index_c.asp" > store popularity < /a > first, we must combine the actual situation of the store to investigate the income status, consumption habits and purchase ways of the residents in the community, so as to determine the location of the store. If the store is located in the middle and high grade, it should be dominated by medium and high grade goods. If the store is located in the middle and low grade, it should be mainly in the middle and low grade businesses, mainly facing the wage earners, students and workers. The main customers of lingerie brand stores are 20-50 year old women. When considering ways to improve their popularity, they should focus on these people. < /p >
< p > store can only better understand the needs of consumers and better satisfy the target customers, so that they can win their favor. Otherwise, the eyebrows and moustache should be grasped. At the end, it can only be "bamboo basket water". < /p >
< p > < strong > 2, < a href= "//www.sjfzxm.com/news/index_c.asp" > convenience > /a > < /strong > /p >
< p > Convenience Principle occupies a place in the marketing 4C theory. The so-called convenience principle is popularly speaking, that is, everything is convenient for customers to shop and enhance the popularity of the store. < /p >
< p > 1, optimize the store environment, facilitate customer shopping < /p >
< p > theoretical research shows that over 70% of customers' purchases are determined temporarily in stores. Optimizing shopping environment can not only attract more customers, but also stimulate customers to buy. It is an effective way to enhance popularity. < /p >
< p > 2, and goods should be placed reasonably < /p >.
< p > we need to arrange a comfortable shopping environment for the transferor, so that the overall style and layout of the entire business hall, as well as how each commodity is placed, should suit the customers' shopping psychology. Some people's daily consumer goods such as shampoo, soap, beverage and so on should be placed in the middle of the shelf that people can reach. In addition, some children like biscuits, jellies, toys and so on should be placed at the bottom of the shelf so that children can choose them. The price of goods is clearly priced, and many people believe that when they go shopping, they will experience trouble because of the unknown price of the goods. Therefore, every commodity in the store must be clearly priced, preferably on the top left side of the goods, so that customers can see clearly and do well in the budget. < /p >
< p > 3, establish customer rest place < /p >.
"P", "Asia" in the year, set up special venues on the first floor of the shopping district and set up full-time staff to create "baby entertainment circle" and "men's lounge". The former takes care of children for shoppers free of charge, while the latter takes care of their escorts for shoppers. The intentions of shopping centres are very good, and the attitude of service is very convincing. Small shops in general do not have the strength to provide specialized venues, but a chair or a cup of boiled water should be essential. < /p >