Shoe Enterprises Focus On The Extension And Integration Of The Industrial Chain

The economic crisis in the United States is growing as strong as Domino's, and no one can predict the duration of the crisis.

How can an enterprise survive?

Entrepreneurs, government officials, economists and news media are all thinking and discussing.

As a comprehensive footwear enterprise integrating production, supply and marketing, Hengda Group has been very steady in this "cold current".

It is cruel for everyone to save one yuan. Competition is the same. If a manufacturing enterprise wants to achieve the same quality competition, it must reduce its operating cost and benefit from procurement, production and management so as to strive for survival time.

As early as 2000, Hengda Group introduced meticulous management, to benefit from the process and to the advantage of details. Under the premise of guaranteeing the quality of products, the concept of cost of production process was strengthened. On the basis of this, the company introduced the process reengineering and information management in 2003, improving efficiency and reducing costs of labor and material consumption from the process design and tool application, thus further enhancing the market competitiveness of the company.

In the face of this new economic crisis, Hengda Group summed up its experience, and immediately put forward the idea of "saving one dollar per person and jointly dealing with market challenges", calling on every employee to start from this position, start from their respective process nodes, save energy and reduce consumption, and tap the potential thoroughly, so as to maximize the cost reduction and enhance the competitiveness of enterprises.

It seems that this move is relatively simple, but it is related to the cultural orientation problem, and the saving effect it can generate is enormous.

At the same time, whether the production chain is extended or integrated, whether it is a production enterprise or a trade oriented enterprise or even a brand enterprise, we must embrace the winter in the face of the crisis.

Hengda Group is now on the basis of the original industrial chain. It will reassess all suppliers, logistics providers and distributors on the one hand before the end of the year, including quality, cost, efficiency, reputation and other factors. On the other hand, it will expand the scope of selection, integrate raw materials and semi-finished products from a global perspective, and finally build the most advantageous industrial chain suitable for Hengda through the form of bidding.

Strengthen the development of the domestic market.

Chinese enterprises, whether productive, trade oriented or brand oriented, should focus on the domestic market, how to provide products for domestic branding enterprises, how to provide channels for domestic enterprises, and how to provide better products for domestic consumers.

Hengda Group starts from the domestic market, always puts the consumer demand on the first place in the development of enterprises, develops products suitable for different regions, ages and needs, and establishes a brand of comfort, health, safety and health based on functional shoes. It represents the brand of the "high-end brand" of high-end women shoes and the "dynamic foot" fashion leisure brand with leisure and fashion lifestyle, and has established more than 3000 stores and stores in the whole country to meet different consumption needs.

On this basis, Hengda Group plans to invest 10 million yuan in 2009 to further strengthen the development and construction of the domestic market, increase sales volume and resist market risks through the extension of marketing network.

At the same time, it is also a matter to persist for a long time to improve innovation and improve brand building.