Outdoor Brand Into The Industry, "Protagonist" High-Tech And Fashion Elements Into The Focus

< p > with the outdoor concept being fry, the market space of < a href= "//www.sjfzxm.com/news/index_c.asp" > outdoor industry < /a > has been further expanded.

On the Tenth Asian sporting goods and fashion exhibition held in Beijing recently, outdoor clothing has again become the "leading role". Nearly 600 high-end outdoor, winter and extreme sports brands from around the world are filled with people's eyes with high-tech content and "fashion" elements.

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< p > "in recent years, in outdoor sports, a group of fighting spirit" 90 after "joined the team, they are outdoor outfit main consumer group.

"Post 90s" is not only the backbone of China's fashion consumption trend, but also the weathervane of brand operation in the future. They represent a new generation of Chinese fashion industry consumption concept, and represent a new brand of new consumption.

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At the same time, China's fashion industry structure is also changing with the upgrading of the new generation's consumption ability. Various fashion brands and even some world-famous brands have adjusted their brand development routes, and have gathered their eyes to this young group. P

Take outdoor outfits. In order to deal with new consumer groups, the "fashion" elements in outdoor outfits are increasing.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > outdoor brand < /a > how to show the true colors in the ebb tide? Shishi part a href= "//www.sjfzxm.com/news/index_c.asp" > outdoor outfit > /a > boss and development director will learn from "Asian sporting goods and fashion show".

Especially in the functional textiles popular trend area, there are 300 products that have won the popular trend award. You can observe the most advanced fabrics at close distance. You can also touch the real objects, get the direct feeling of fabrics, and provide more inspiration for the next outdoor outfit design.

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< p > industry insiders say that the outdoor industry will have to design revolution if it wants to rise.

For example, clothing, in the premise of ensuring quality and functionality, adds more fashion elements to the appearance, so that outdoor sportswear can be both functional and fashionable, so that potential target customers can be expanded.

However, in pursuit of fashion, we must not forget "Ben" - professionalism.

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< p > it is understood that the positioning of products is more suitable for focusing on professional routes from the perspective of the characteristics of outdoor outfits and the long-term development of brands.

Reporters in Shishi Dehui, WAL-MART, Xinhua stores and other outdoor stores to see, some of them brand outdoor clothing is mainly to create its professional sports in the field of science and technology functions, such as Lining brand launched "Li Ninggong" shock absorption jogging shoes.

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< p > on the other hand, employ internationally influential professionals to endorse and enhance professional sports participation to enhance the professional image of the brand, such as Anta's invitation to Kong Linghui, Garnett and Guo Jingjing.

Therefore, for the development of Shishi and even the outdoor industry in Quanzhou, enterprises must adhere to professional and fashion oriented counterparts, so as to better expand market space, enhance profits and retain consumer groups.

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