How To Avoid Entering These Brand Clothing Sales Promotion Erroneous Zone

< p > promotion is not only limited to the immediate interest exchange, but also focuses on long-term exchanges and cooperation between the two sides.

Therefore, in terms of how to look at the issue of promotion, we should not only consider the starting point of deficit profit, but also look at the value of promotion in the long-term interests.

Clothing sales promotion should avoid the following erroneous zones.

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< p > < strong > 1. < a href= "//www.sjfzxm.com/news/index_c.asp" > promotion < /a > can not be used every day < /strong > /p >

Less than p before, clothing terminals rarely sell promotions, and businesses occasionally cut prices. Consumers may believe that, but now, some stores are selling away all year round, and consumers will not believe it for a long time.

Therefore, instead of some sales promotions which are not usually promoted, if you do a few promotions occasionally, you will get better results.

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< p > Clothing promotion can not be used every day.

Many terminals often modify < a href= "//www.sjfzxm.com/news/index_c.asp" > dress < /a > < a href= "//www.sjfzxm.com/news/index_c.asp > tag price < /a >, and then discount in the name of promotion.

In fact, the price of clothing can be higher than normal price.

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< p > < strong > 2. promotion is not simply "expenditure" < /strong > /p >

< p > the most direct role of promotion is to clear up inventory, return funds and cage customers.

Since it is a sales promotion, sales terminals need to abandon some fees on the price.

However, promotion is not only a "expenditure" but also an "investment".

There is no doubt that promotion is a natural investment.

But this kind of cost investment is not simply spending money, but a continuous "growth bonus" process for brand growth.

Many clothing brands carry out promotional activities can help consumers, attract more consumers to buy, and more can leave brand marks to consumers.

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< p > < strong > 3. promotion is not a form, it needs to be effective < /strong > < /p >

< p > promotion is a form of value exchange, so we must consider the problem from the perspective of value.

Popularly speaking, we must aim at making profits.

Therefore, when we design the sales promotion plan, we must seize the premise that we can exchange the maximum profit at a small price.

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< p > when a clothing brand is designing a sales promotion plan for a product, it must take full consideration of the interest needs of the target consumer group of the product, and choose the lowest cost form in the various interests needs of the target consumer group.

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< p > there is also a kind of promotion, although there are gifts, but the quality of the gifts is very poor, the guests feel very bad, it seems to be perfunctory, it is said that there are gifts, not as bad as gifts, poor gifts are also to spend money, so this is the promotion of white money, there is no sense.

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< p > < strong > 4. the promotion of clothing is not sold but /strong > < /p >

< p > it is necessary to do well in the evaluation and tracking of every promotion and special event.

The successful experience and failure lessons of promotional activities can serve as a valuable asset for clothing brands.

Therefore, when formulating promotional activities, garment enterprises must pay attention to the tracking analysis and evaluation of promotional activities.

On the one hand, problems arising from the activities can be corrected in time, and on the other hand, a good image of professional operation can be left to the hypermarket.

All these will lay a good foundation for the cooperation between the latter and the hypermarket.

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