LVMH Predicts Sales Of Watches Will Increase By 5%-7% This Year

< p > the world's largest luxury group, < a href= "//www.sjfzxm.com/news/index_c.asp" > LVMHM < /a > O tHennessyLouisVuittonSA tHennessyLouisVuittonSA (LVMH.PA), MOET & CHANDON Hennessy LV, is expected to sell 5-7% sales in 2014.

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Jean-ClaudeBiver, who was promoted to be the director of group watch department in March 1st P, recently predicted that the overall sales growth of the Swiss watchmaking industry will be between 5% and 7% this year, while the LVMH growth level will be comparable.

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The income of the watch and jewelry department in the 2013 fiscal year of < p > LVMHMo (tHennessyLouisVuittonSA) (LVMH.PA) decreased by 1.83% to 2 billion 784 million euros compared with that of the previous year, with an increase of 4% according to the constant < a href= "//www.sjfzxm.com/news/index_c.asp" > exchange rate < /a >.

By contrast, its main competitor, the world's largest watchmaker, SwatchGroupAG (UHR.VX) Swatch group's annual revenue increased by 8.3% to 8 billion 817 million Swiss francs, while the second largest luxury group Cie.FinanciereRichemontSA (CFR.VX) reached 10 billion 150 million euros in the 2013 fiscal year ending March 31, 2013, both of which significantly dropped LVMH.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201403/06/20140306064233_sj.JPG "/" < > > "

< Jean-ClaudeBiver > /strong > /p > < p > < strong > LVMHMo tHennessyLouisVuittonSA (LVMH.PA).

Before P Jean-ClaudeBiver was promoted, she was the chief executive officer of LVMHMo tHennessyLouisVuittonSA (LVMH.PA)'s watch brand Hublot Yu ship, and was chief executive officer of Hublot Yu ship in 2005-2012 years.

Before he took office, he accepted the "Wall Street journal" to interview the group's watch expansion strategy, but was discouraged by analysts. LVMHMo tHennessyLouisVuittonSA (LVMH.PA) is subject to SwatchGroupAG (UHR.VX) Swatch group Cie.FinanciereRichemontSA (CFR.VX) in terms of popularity, sales network and industrial chain.

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Except P Hublot, the group also owns a href= "//www.sjfzxm.com/news/index_c.asp" > watch brand "/a" TAGHeuer "Hoya" and "Zenith real".

Jean-ClaudeBiver believes that although the above three brands are lacking in popularity in China, they still have great potential for development: "Chinese do not like sports watches of TAGHeuer and Hublot, because they are not luxurious, but this situation will be changed.

At the same time, we will make fine adjustments according to their preferences. "

This year's European market will continue to be supported by tourists from emerging markets such as China, Russia and Brazil, while the US, Brazil and Latin America still have strong performances.

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< p > at present, some watch components of LVMHMo tHennessyLouisVuittonSA (LVMH.PA) need to be purchased from SwatchGroupAG (UHR.VX) Swatch group, but the latter has decided to reduce supply in recent years, which has led to a takeover trend for suppliers of watch components.

Jean-ClaudeBiver revealed that only 30% of the watch components are now self-produced by the group, but in 3-5 years the proportion will increase to 75%.

LVMHMo (tHennessyLouisVuittonSA) (LVMH.PA), a new watch component for the investment of 20 million Swiss francs by the Hublot Hublot, has been built and is expected to be put into operation in mid 2015.

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< p > despite the active expansion of production capacity, Jean-ClaudeBiver said that there is no plan to integrate all the components of the watch brand into a single platform, because "each brand has its own unique technology" and must retain their autonomy.

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