Several Points For Attention In The Promotion Season

　　 Good sales promotion plan

In terms of content, the sales promotion plan includes contents of activity content, cost input, negotiation procedure and emergency handling. A good sales promotion is not only about good form and content, but also in every aspect of sales promotion. From the introduction of the sales promotion plan to the promotion negotiations and even the various stages of promotion and implementation, no matter which part of the situation is changed, the manufacturers can deal with it calmly and adjust their sales promotion tactics in time. Minimize losses caused by accidents. In a sense, a good sales promotion is not only reflected in good sales performance, but also in its strong ability to resist risks. For manufacturers, improving the anti risk ability of promotional programs is a work of increasing the brand's healthy growth in the long run. For stores, the more perfect the promotional activities of the manufacturers, the more confidence they will have to cooperate with the stores.

Therefore, for manufacturers, when formulating promotional activities, we should not only focus on the immediate gains and losses, but rather focus on the future of enterprises and take a long-term look. We should know that the long-term interests of enterprises will be far greater than the stage interests of enterprises.

　　 Note the signing of the Promotion Agreement.

Many manufacturers are often very casual when signing sales agreements with stores. Especially for some of the details of the attribution of responsibilities and responsibilities identified, often very vague. This will bring great drawbacks to the implementation of the sales promotion plan. Specifically, in the signing of the promotion agreement, manufacturers should pay special attention to the following points:

　 Determination of activity schedule

In the activity schedule, we must not be vague, as precise as possible to a few to a few. Moreover, in the remarks, it is necessary to make clear instructions for the delay caused by some accidents and determine the time for the extension. If it is not certain, it is also necessary to clarify the next negotiation time and the specific arrangement through the form of contract. In short, the question of activity schedule must be "one is one, two is two", and must not be specious. Otherwise, if there is a problem, there will be a wrangle.

　　 Activity venue Determination

It must be very clear on the confirmation of the venue, and the relevant site instructions should be attached. Clearly specify the area, orientation, direction, numbering, and even the height of the site. Because, if the special dimensions and requirements of the props are involved, it is likely to cause difficulties in construction, or cause safety problems during the activities. Even stores will not let you make promotional displays.

　　 Determination of supporting materials for activities

In the related supporting materials, manufacturers must list a clear list of activities. Even small power wiring boards and computer connections must not be written in broad terms. Otherwise, it will be easily blocked by the relevant departments of the stores when the goods enter the field, which will affect the progress of the promotional materials of the manufacturers. After all, the store is a very complex organization, with intersecting departments and functions of different departments, so it is easy to appear self governance. Therefore, the negligence of manufacturers and stores in signing the agreement is easy to be seized by relevant departments. Moreover, there is a lot of dislocations in the stores. Once there are problems, it will probably lead to a lot of trouble for manufacturers.

　　 To make clear Promotions

In the promotion of personnel arrangements, manufacturers must consult with the stores clearly. Who will be responsible for several full-time promotions, several part-time promotions, and personnel work schedules? Because, in the promotion process, there are many hidden rules in the store, and there are many "EyeLiner" arrangements. Factory promoters are completely exposed in the store. If you want to avoid finding fault in the store, you must obey the rules and arrangements of the store.

　　 Appoint Responsible person

For some large scale promotional activities involving more departments, manufacturers also need to designate relevant persons in related links when signing sales promotion agreements. What is the responsibility of the store, what the agent should be responsible for, what the manufacturer should be responsible for, and do everyone's responsibility as much as possible, and everyone has a clear responsibility. In order to avoid problems, mutual evasive and wrangling phenomena occur.

　　 Staff arrangement for promotion

We see that there are a lot of good sales promotion cases which have not achieved good results at last, because there is a problem in the "human" link. Therefore, when formulating the detailed sales promotion activities of various stores, the specific division of labor must be put into practice. In addition to the business of the store, the responsibility and affairs of each person in the enterprise related to this promotion should be clearly defined. From the props into the promotion, in place of every day's promotion, follow up, and after the end of the sale clearance. Every link must be implemented to the people, with clear responsibilities. Only in this way can we ensure the implementation of promotional activities.

　　 Maintenance of customer sentiment

Good customer sentiment is a powerful guarantee for enterprises to achieve their performance. The maintenance of customer sentiment is not a matter of two days, but a long-term job. During holiday promotions, the pressure on stores is quite large. Therefore, for the salesmen of the factory, at this time, the emphasis of customer sentiment maintenance should be put in as much consideration as possible to the procurement work, so as to promote the sales promotion activities as much as possible to Zhou Xiang, so as to avoid causing unnecessary trouble to the related links and personnel in the store. Share the pressure of work as far as possible. You know, at this time, the manufacturer's support for purchasing in the work is the greatest consolation for purchasing. Timely notification of the latest battle situation of sales promotion activities, summary and analysis of problems in the activities, all of which will give buyers a good impression on the salesmen.