Analysis Of The Reasons For Social Marketing

< p > > a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > a target= "_blank" href= "_blank" > clothing < < > traditional marketing and socialization the truth is: in this field, at the stage of socialization, it is becoming more and more delicate on playing.

The Internet and social platform make everyone more aware of the richness of others.

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In the annual awards ceremony held in Nanjing by P, I paid special attention to the presentation of the necessity of socialized marketing by a number of famous 4A executives in the advertising and marketing field.

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< p > I am from the local media people, all the way to do public relations companies, and then devote themselves to social marketing.

When we are facing the outside world and facing customers, we talk about the changes brought by Internet technology, and the new cognition of self, society and habits.

Of course, it's more about cases.

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< p > because the overall atmosphere is that we are not short of business.

But to be honest, I am not at all guilty.

After all, it accounts for a small proportion of customers, and most customers are still using it.

I really want to see that those who occupy the commanding heights of today's advertising and marketing circles can make some statements about this.

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Those who have been with me for more than 3 hours are p, director of the former British advertising association, and now 23red strategy consultant HamishPringle.

Ogilvy Global Brand Management Asia Pacific president Huang Chunfu, and Ann asso's creative boss Shen Xiang.

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P, I'm glad they didn't ignore social marketing.

The following are their shared views: < /p >

< p > 1, media delivery, the 3-4 channel is the most effective.

There must be a socialized channel.

British predecessors even said: if you add your own media, the effect will be amazing.

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< p > 2, in the past, we talked about 360 degree integration, but today, we are looking for 365 days of consumer contact.

In Britain, the average family has 21 purchases per day, and if he wants to see it, he can see 1009 advertisements a day.

The value of micro-blog WeChat and its continued creativity is reflected here? < /p >

< p > 3, in the past, everyone was looking for the big a href= "//www.sjfzxm.com/news/index_s.asp" > creative /a and BigIdea, but what we need today is to make them understand and resist the irresistible creativity.

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< p > 4, can not stick to the rules, should create contact with consumers, not just the purchase time (advertising).

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< p > I also want to understand another question: what is the subjective rejection of new things that will prevent socialized marketing? Or is there any absolute contradiction between it and traditional marketing? < /p >

< p > contact is actually not.

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< p > 1, we all think that brand reputation plays the most important role in sales.

And let the brand name rise, next will talk about the core is creativity, then is coverage; < /p >

< p > 2, we all agree that today's perceptual marketing is far more effective than rationality.

The social platform, at least in China, is the most sustainable way to convey brand sentiment; < /p >

< p > 3, creativity seriously affects the effect of marketing.

The data given by these great figures are: the best creative effect can be as high as 12 times that of ordinary creativity.

Today, big ideas are becoming more and more difficult to find because people are becoming more and more diverse, so more needs irresistible and understanding creativity.

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< p > social platform is not more effective for the circle, continuous production of creativity? < /p >

< p > the truth of traditional marketing and socialization is that this field goes to the stage of socialization and becomes more and more exquisite in playing.

The Internet and social platform make everyone more aware of the richness of others.

This kind of richness is far from the sampling data in the past. Enterprises, marketing communication and media industries all need to make changes in this kind of richness.

The second is to change the technology itself: fast, convenient, anytime, anywhere, point to point and one to one.

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< p > this is the two innovation that happens synchronously.

On the way back from Nanjing to Shanghai, I am very relieved that I have solved my worries.

As a matter of fact, I think the social platform will bring about not only the exquisite marketing of the past, but also the new and old changes.

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< p > in the process of doing a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > marketing, learn from the old and reserve new ones.

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