After The Spring Festival, Quanzhou Shoe Enterprises Are Changing The Crowd.

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"Div style=" text-indent: 21pt "," the vice president of "a" target= "_blank" href= "//www.sjfzxm.com/" and "vice president of shoes > /a" talked about half a year ago and found that the vice president has already left the post after the year's follow-up.

The change of personnel has made Xiao Wang, the head of a brand planning enterprise in Quanzhou, a little depressed.

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< div style= "text-indent: 21pt >" is not an example.

Every year before and after the Spring Festival, there are more frequent changes in corporate executives. In the interview, reporters found that many sports brands had changed personnel this year, and some executives or middle managers resigned or switched jobs, mainly focusing on the two departments of brand and marketing.

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< div style= "text-indent: 21pt > > strong > top management level changes frequently < /strong > /div >

< div style= "text-indent: 21pt >" at the beginning of the year of horse, many executives "quit the old and welcome the new".

Xia Youqun served as a vice president at the beginning of 2013 and served as a vice president at the beginning of 361.

The original brand director of the genie bird also left before the Spring Festival, and was replaced by the new director from Zhejiang style enterprise.

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"Div style=" text-indent: 21pt ", Ye Shuangquan, who once worked in Anta and XTEP, and then assistant general manager of PEAK group, was confirmed to have left after the Spring Festival, and the director of del Hui also left before and after the Spring Festival.

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< div style= "text-indent: 21pt > > statistics show that as of January 30th, 199 listed companies in Shanghai and Shenzhen two cities have issued 214 official resignation announcements.

A total of 75 executives resigned from the listed companies on the main board of the Shanghai Stock Exchange, and a total of 82 companies resigned.

Shenzhen small and medium-sized board companies are the second place. A total of 51 companies have disclosed 56 resignation reports.

According to Shanghai's information statistics, the first week (from February 7th to 14th) of A shares a total of 36 executives of 32 companies (excluding independent directors, supervisors and normal general elections) who resigned. On average, 7 executives resigned on every working day.

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< div style= "text-indent: 21pt" > strong > or under the influence of achievement pressure < /strong > /div >

< div style= "text-indent: 21pt >" there is a certain universality of the turnover of executives before and after the Spring Festival. The reasons for this phenomenon are a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" and so on. From the outside, the industry itself is in the period of integration from the old pattern to the new pattern, the growth rate is slowing down and the performance pressure is increasing.

Peking University longitudinal consulting company, "a target=" _blank "href=" //www.sjfzxm.com/ "> textile < /a > clothing center partner Wu Tao said.

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< div style= "text-indent: 21pt > >" executive turnover and corporate performance generally show greater correlation. "

If performance is poor, some companies will look for new core managers.

A sports brand responsible person also said.

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< div style= "text-indent: 17.95pt" > it is understood that in the past two years, under the pressure of high inventory pressure, many sports brands have suffered from the difficulties of store shrinkage and declining performance, which has also brought pressure to managers in charge of marketing.

At the same time, in the case of industry downturn, how to continue the brand promotion and positioning of enterprises, but also to successfully break through in the weak market, is a test of the brand department's planning and execution.

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< div style= "text-indent: 21pt >" from the micro level of enterprises, executives turnover is also related to the choice of executives.

For sports brands, in the early years of rapid growth, a large number of "airborne troops" were introduced from the outside. There were differences in the cultural integration and working styles between the airborne executives and enterprises.

In addition, the market of the whole professional manager is not yet mature. The unclear definition of the value of the introduction of executives and the shortsightedness in the incentive mode have caused the instability of executives.

Wu Tao said.

In fact, before and after the Spring Festival last year, the sporting goods industry has already had a wave of executives to "welcome the old and welcome the new". < a href= "//www.sjfzxm.com/news/index_c.asp" > "noble bird > /a", Voight sports and Lu you all have the sales or brand leaders to quit.

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< div style= "text-indent: 21pt > > strong > improve enterprise management level < /strong > /div >

< div style= "text-indent: 21pt" > "although the resignation of senior executives will have short-term pains for the operation of enterprises, the long-term flow of personnel turnover is conducive to the development of enterprises."

Wu Tao said that the adjustment of executives is also a process to enhance the employing ability of enterprises. "The newly introduced executives often bring new ideas, which is conducive to the improvement of enterprise management level and the promotion of communication between industries and different industries."

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< div style= "text-indent: 21pt > > the flow of executives has injected fresh blood for enterprises and even the industry.

For example, after the a href= "//www.sjfzxm.com/news/index_p.asp" > Quanzhou < /a > sports brand has developed to a certain scale, new professional managers have been introduced from enterprises such as ADI, Nike, Lining, and Smith Barney. These professional managers have brought an international vision to the Quanzhou brand, and also brought the fine thinking of Zhejiang enterprises in the terminal management of enterprises, which have promoted the overall improvement of Quanzhou's enterprise management level.

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< div style= "text-indent: 21pt" > it is understood that after 2009, when sports brand development is relatively mature, there are also a group of professional managers from the sporting goods industry to the children's wear industry, while looking for their new career development space, they have injected fresh blood and motivation for the development of children's wear industry.

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< div style= "text-indent: 21pt >", in fact, for enterprises, if they actively adjust executive candidates, most of them are for the purpose of optimizing management level. "Once the enterprise believes that the original executives are not ideal or more suitable personnel appear, they may make corresponding personnel adjustment."

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