Domestic Children's Outdoor Market Will Rebound Rapidly

< p > "with the outdoor outdoor mode becoming more and more popular, children's outdoor market will have a rapid development." Xu Guoqing, general manager of Beijing Kang Jian Ye Travel Products Co., Ltd., said in "ISPO BEIJING China children outdoor development forum". < /p >
< p > in fact, this exhibition, which has attracted much attention from the industry, presents more high-end outdoor sports brands and richer industry activities to the audience. It is not only larger than the scale of previous years, but also attracts many people's attention. Among them, the outdoor sports market which has springing up in recent years has become a beautiful landscape, attracting many eyes. According to the relevant data, children's outdoor market has an annual growth rate of 40%, relatively blank market competition, and young people's fresh and love for outdoor products, all of which make the outdoor sports market for young people become a new niche market for children's < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > service industry. < /p >
This is why, at this exhibition, Bbu Ryak from South Korea, alpenny from Czech, and local gal gal, CAMKIDS and so on all present the latest children outdoor products for everyone. According to Bbu Ryak's responsible person, the debut of Bbu Ryak's children's outdoor series means that it will formally introduce the series and begin trial marketing in China. In fact, in South Korea, Bbu Ryak has been doing outdoor children's outdoor series. This is the appearance of the highly mature outdoor market segmentation in Korea. With the growing maturity of the domestic outdoor market, the domestic children's outdoor products market will also be subdivided and has unlimited potential. < /p >
< p >, as the first brand to locate young outdoor market in China, CAMKIDS has already had the largest marketing network of China's youth outdoor industry since its entry into the youth outdoor market in 2009. The market has covered 27 provinces (cities, districts) and 200 large and medium-sized cities in the whole country. This is a successful case of differentiated positioning, and also the beginning of the segmented market of outdoor sports for teenagers. < /p >
< p > and this Mingwei < a href= "//www.sjfzxm.com/news/index_z.asp" > CAMKIDS < /a > for the first time to join the ISPO camp in Beijing, it is to let CAMKIDS seize the initiative in children's outdoor, establish industry brand influence, and build a more professional youth outdoor brand image. Hong Qinming, general manager of CAMKIDS, said at the forum that only if more and more adult outdoor brands enter the market of children's outdoor products, can the market become bigger and stronger. CAMKIDS, as the pioneer of the industry, will continue to make intensive farming in the outdoor field of children. Through vertical and horizontal development, CAMKIDS will eventually realize the development of the whole family industrial chain with family outdoor as the center. < /p >
< p > If children < a href= "//www.sjfzxm.com/news/index_cj.asp" > outdoor < /a > is the beginning of the domestic outdoor market horizontal segmentation activities, then, with the rapid development of domestic outdoor sports, outdoor market has even begun to market segments with individual categories as the main players. This subdivision starts from the vertical of each category. Xu Rongsheng, general manager of Lion Brand outdoor products Co., Ltd., deeply touched by this: "this exhibition, apart from some original comprehensive outdoor brands, has also seen many outdoor outdoor brands based on rock climbing, fishing, riding and skiing. They are located in some outdoor sports categories. These products may be like hiking and mountaineering that were not familiar to us many years ago. But when hiking and mountaineering have become more common outdoor sports, new outdoor categories have emerged, and new markets are brewing." < /p >