The Implementation Of The New Trademark Law, The Grass-Roots Industrial And Commercial Organs Should Grasp Four Tasks.

< p > < strong > 1. Increase training and publicity efforts to enhance brand awareness of the whole society < /strong > /p >

< p > by learning and training, it is the premise and basis for the implementation of the new trademark law to enable grass-roots industrial and commercial cadres to fully grasp the relevant contents of the new < < a href= > //www.sjfzxm.com/news/index_q.asp > Trademark Law > /a >.

In order to ensure the effectiveness of learning and training, relevant legal experts should be organized to make authoritative interpretation on the interpretation of legal terms, the detailed explanation of legal provisions, and the elaboration of relevant legal systems. The training plan should be formulated, grass-roots and diversified training activities should be carried out, and practical training methods such as comparative study of new and old laws, case studies and seminars should be carried out to improve the practical application level of front-line industrial and commercial cadres.

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< p > creating a widely publicized social atmosphere is a necessary means to continuously improve the cognition level of the community to the new trademark law.

It is suggested that we should do three things well: actively propagating new laws to local Party committees and governments, making them understand the highlights and characteristics of the new trademark law, strive for work support, actively publicize new laws to enterprises, guide their rational registered trademarks, use trademarks in accordance with the law, protect their legitimate rights and interests, publicize new laws to the public, enhance brand awareness of the whole society, and create a good market competition atmosphere.

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< p > strong > two, promote service pformation, and build an omnibearing trademark service system < /strong > /p >

In the past, passive reception and consultation were carried out to carry out publicity and education in an active way. < p >

In summing up the experience of carrying out legal advisory services in the past, combined with 12315 "five in" and carrying out the party's mass line educational practice, we took the initiative to go deeper into the main body of < a href= "//www.sjfzxm.com/news/index_s.asp > > market < /a >, and carried out systematic and comprehensive legal publicity and answering questions.

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< p > changing the mode of administrative guidance.

The goal of administrative guidance should be changed from guiding enterprises to building famous brands, guiding enterprises to use trademarks reasonably, and realizing the added value of brands.

In the form of door-to-door guidance and centralized discussion, we should timely guide well-known trademark enterprises to adjust their brand strategy, modify product packaging and advertising contents, and enhance their initiative and adaptability.

At the same time, we should guide and promote the establishment of trademark management system and trademark protection mechanism with the core of right to confirm, use and protect rights, so as to enhance the ability of trademark to use and deal with competition.

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< p > changing the service mode of trademark supervision.

We should guide enterprises to establish and improve the management system of trademark registration, use, licensing, pfer, pledge, tort handling and other aspects, and guide the establishment of idle trademark circulation platform to revitalize idle trademarks.

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< p > < strong > three, promoting the promotion of rights and increasing the protection of the right to exclusive use of trademarks < /strong > /p >

"P", the grass-roots industrial and commercial organs should guide and help enterprises to strictly standardize the management of trademark printing, effectively strengthen the management of the source of trademark illegal activities, effectively prevent trademark infringement; carry out the special regulation of "doubles", severely crack down on trademark infringement behavior, carry out a solid implementation of the inspection record system and authorized management system, standardize the operation order, strengthen the law enforcement force, strengthen the law enforcement cooperation, improve the joint law enforcement mechanism, strengthen the joint force of trademark law enforcement, establish the social network of trademark supervision and regulation, and guide the trademark agency to establish self-discipline system, and strictly check the illegal behavior in trademark agency activities.

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< p > strong > four, preventing law enforcement risks, improving daily supervision and administrative enforcement level < /strong > /p >

< p > the new trademark law has intensified the investigation and handling of infringement of exclusive right to registered trademarks, and has also increased the difficulty of investigation.

The increase of types of infringement and the agency action of trademark agency organizations bring new challenges to grass-roots law enforcement.

This requires the grass-roots a href= "//www.sjfzxm.com/news/index_c.asp" > Industrial and commercial < /a > organs to enhance awareness of risk prevention, not only to act positively, but also to perform their duties according to law, to supervise and serve "two wheel drive", to strengthen guidance and regulation, and to improve the level of routine inspection and supervision, to innovate law enforcement and handling mechanism, and to improve the effectiveness of administrative law enforcement.

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