Technology: Embracing "Fashion" Wearable Device Upsurge

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< p > < strong > Pathfinder, Nike, ADI and so on < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > enterprises strive to test water wearable device < /strong > /p >

< p > recently, the clothing companies such as Pathfinder and AOKANG International announced that they are actively promoting the layout of wearable devices.

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< p > reporter understands that Pathfinder has recently launched the first outdoor intelligent Bluetooth bracelet for wearable devices, and has synchronized the first outdoor sports integration service APP in China.

At present, this hand ring of Pathfinder is still at the stage of trial sale, and has not yet been promoted on a large scale.

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AOKANG international, which is the same as A share listed company, is also developing high-tech products such as a target= "_blank" href= "//www.sjfzxm.com/", shoes /a, step shoes and so on, and will be introduced to the market in a timely manner. < p >

It is reported that AOKANG's shoes are similar to satellite navigation shoes. It is a popular category in the world. It combines GPS technology with shoes, indicating the direction. The step shoes can pmit motion data in real time.

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< p > smart wear is rising. The initiatives of Pathfinder and AOKANG can be seen as quick.

Some analysts pointed out that wearable devices can enhance the added value of clothing.

At present, the "a target=" _blank "href=" //www.sjfzxm.com/ "brand clothing" /a "industry is still in the ice cold period. In the pformation stage, the industry will inevitably face the problem of declining gross margin and slow performance. The industry urgently needs to find a new way to enhance the added value.

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< p > < strong > wearable devices are heading for the protagonist market and the Nuggets need to mature. < /strong > < /p >

< p > "from now on, what smart watches do not buy, are all pit father goods."

Wang Jun, a Guangzhou electronics enthusiast who works in hardware, said in WeChat group.

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< p > Wang Jun complained about the fact that he had not bought a smart watch.

In September 5, 2013, the T-Watch smart watch was sold at a price of 499 yuan, and Wang Feng, the chairman of the blue port online and the founder of Turkmen, sold a product through WeChat's friends circle, causing a sensation.

In September 6th, Turkmen added 4 hours of advance sale, which sold 73698 T-Watch through WeChat friends circle, and the pre-sale order reached 36 million 775 thousand and 302 yuan.

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"P > echoes that, according to the official announcement by CES, on 2014, the booth of wearable products increased by nearly 40% over the same period last year, becoming a new protagonist in CES.

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< p > but reporters found that there are still a lot of defects that can not be ignored behind the great heat of wearable equipment.

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< p > < strong > wearable device wave promotes "technology" to embrace "fashion" < /strong > /p >

P technology embrace fashion is not wishful thinking. In fact, fashion has long been active in technology.

Ahrendts has revitalized the old British brand losing its aura by injecting technology into Burberry, and has become a symbol of the global luxury brand.

The company, which has a history of more than 150 years, is catching up with the wave of social networking. It has more than 16 million fans on Facebook, and its videos have been viewed millions of times on Youtube in just 24 hours.

It also used technology to pform its own store. In its flagship store in London, you will find that every salesperson has a iPad on hand, and the mirrors in the shop are replaced by screens, where the models show seasonal fashion.

Last year, Burberry was named the world's most technological and fashionable brand by LuxuryLab, a research institute.

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< p > technology and fashion, both of which mean a trend. Now these two trends converge, thanks to the outbreak of mobile Internet, which enables technology to go deep into people's lives to an unprecedented extent.

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