Interpretation Of Amazon'S Anti Internet Thinking Marketing

< p > in the busiest online shopping day of the year, as people place orders, Amazon's largest a href= "//www.sjfzxm.com/news/index_c.asp" > distribution center < /a > presents a busy scene.

< /p >

In 2013, the most popular thing in China is the Internet thinking, the fans economy and the self media marketing, the company's media and so on. Some people have summarized the above concepts. The following are the following contents: (1) rapid iteration, user participation; (2) decision making based on mass data analysis; 3. Viral marketing, spark and prairie fire; 4. Small and beautiful, less is more; 5. Free strategy, platform war; fan economy, grassroots brand; stimulate users to create, self organize to build network ecosystem... ()

< /p >

< p > well, if it is true, Amazon's company seems to be contrary to the Internet thinking that the domestic Internet people enjoy above. If you use the keywords to describe the characteristics of Amazon, it may be: heavy.

< /p >

< p > heavy.

Amazon is not a light win company, especially in the field of logistics and warehousing, is a very heavy company.

Amazon has been praised by many people for decades, and Amazon's continued investment in warehousing and logistics has not been understood by investors and insiders in the early years. When other companies are chasing profits, Amazon has invested money into warehouses and logistics that do not seem to have much prospect, and the application of IT system. After many years, Bezos's arbitrariness was regarded as decisive. The storage and logistics of highly efficient IT system is the competitiveness of Amazon. In China, warehousing and logistics are the shackles that restrict the further development of e-commerce providers.

< /p >

< p > Amazon is a large company. Its products, whether they are original books, e-books, and cloud services, do not have the so-called "small, fast and smart". In Bezos's dictionary, there may be only "stick to tenacity" without the flexibility of small boats and good turn. Relying on the desire for "big", Amazon is now the world's largest electricity supplier, the largest e-book supplier, and the most successful cloud storage business company.

< /p >

"P > Amazon is sinking from product to marketing. Any successful business of Amazon is big and heavy. It requires great investment to succeed in the dirty work. But relying on this sink, Amazon Co has successfully built a strong retaining wall.

For many entrepreneurs in the network industry, rapid success, chasing investment and listing is their thinking. This is also one of the reasons for the popularity of Internet thinking in China. < /p >

In the past year, Amazon's share price has risen to no more than US $260 to nearly $400, and its market value has also reached a record of $200 billion. Although apple is still behind apple and Google, this does not affect Amazon's storm in the global industry.

< /p >

< p > and its layout in China is also gradually expanding. In the electricity business, the development of Kindle doesn't seem to be so bad in China, and cloud business is also officially entering China. All of these are likely to become the new round of market capitalization of the Internet giant.

This is closely related to the status quo of the domestic network industry which is pursuing rapid success and quick financing.

< /p >

< p > but there is also a lot of marketing in this kind of "heavy" company focusing on long-term strategy and scale.

< /p >

< p > for example, in the promotion of Kindle, we have worked out the hardware a href= "//www.sjfzxm.com/news/index_c.asp" > marketing idea < /a >, which has formed a fairly large industrial chain through large-scale sales and subsequent value-added services. This is similar to Apple's realization of Appstone's ecological chain through the sale of hardware, and there is no sales volume and no industry chain in the platform of Microsoft that insists on high price.

< /p >

< p > in manufacturing topic, < a href= "//www.sjfzxm.com/news/index_c.asp" > Amazon "/a" is also no exception. Before the Christmas week, Amazon released the news of UAV delivery, rapidly becoming the hottest news of the Internet industry in 2013. The controversy surrounding this topic even surpassed Amazon itself. And domestic commentators also quickly pointed out that this is just a gimmick hype, is it hype, or topic marketing, and technology foresight? < /p >

< p > when the main characters are Bezos and Amazon, it seems that they are not so discredited.

< /p >

P > a few years ago, Mr Wei Wu wrote an article that said Amazon was a neglected giant and sold "water".

Now it seems that there is no violation of the Amazon's attention and research, and it can be strengthened. In fact, Ma Yunhe and Ma Huateng have similar descriptions when they look forward to their respective enterprises. They want to become the Internet's water to solve all the needs of netizens.

< p > in fact, it is absolutely affirming or denying that there is no significance of Internet thinking. But the road to success is definitely not a single one, nor can it be a model. There are fast ways to play, slow and slow ways, fast and slow, and ultimately, besides products, users, traffic and capital, stamina and luck, this is business.

< /p >