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Alipay, Sina, Micro-Blog Aim At O2O Spanaction, Encircle Wechat Payment

2014/1/8 11:00:00 34

Alipay Sina Micro-Blog Wechat Payment O2O Spanaction Payment

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 "do not superstition WeChat" a href= "http://sjfzxm.com/news/index_cj.as" > pay < /a >. In yesterday's Sina micro-blog and Alipay strategic conference, Ali small and micro financial services group domestic business group president Fan Zhiming impolitely bombarded WeChat payment. On the same day, Alipay and Sina micro-blog opened up their account systems and jointly launched micro-blog payment, which was intended to fight against WeChat payment. This cooperation means that users can not jump to complete payment in Sina micro-blog, and they can finish the closed loop spanaction. This solves the awkward situation that micro-blog's commercial account promotion had to be superimposed by WeChat in the past. 
 it is understood that although a href= "http://sjfzxm.com/news/index_cj.as" > Sina micro-blog < /a > and Ali have been co operating at the capital level last year, but when users purchase goods and members and other services on micro-blog, they need to log in Alipay, Internet banking or other payment tools to pay the payment process. The shopping process is not convenient. In contrast, because WeChat can pay directly, many micro-blog public accounts have chosen to display and use their powerful forwarding function in micro-blog, but the final payment is made by WeChat. 
 after this connection, when using micro-blog payment, when the user enters the payment link on the computer or the client, there will be an interface to bind the Alipay account. After being bound by the way of daily login, the existing bank card in Alipay can be used directly for micro-blog payment. At the same time, after the order payment is successful, users can choose whether to pay close attention to merchants according to their own needs, or share them with micro-blog to recommend them to friends. 
 not only that, but after the introduction of the account exchange plan, the two companies also released micro-blog Taobao version for Taobao merchants, trying to make micro-blog users convenient shopping, making it easier for Taobao merchants to carry out micro-blog marketing and sales, thereby promoting the commercialization of micro-blog. 
 in fact, online payment has become the standard of Internet Co business. But whether it is new pay or upgraded micro-blog wallet, Sina has not established its competitive advantage, which has become one of the reasons for the slow progress of micro-blog's commercialization. However, since Ali invested heavily in Sina micro-blog, the two companies began to consciously open up business. According to official data of sina, up to now, about 48% of micro-blog's active users have interacted with their Taobao account. Wang Gaofei, general manager of micro-blog division, stressed that "through this account to open up cooperation, the two sides will further strengthen micro-blog's" browsing interest - order payment share "social marketing closed loop advantage. 
 it is noteworthy that the greater concern of the outside world for this cooperation lies in the impact of both sides on the market of < a href= "http://sjfzxm.com/news/index_cj.as" > O2O < /a > (Online To Offline). 
 Fan Zhiming and Wang Gaofei also stressed that sina micro-blog and Alipay will interconnect two dimensional code, and whether future users will use micro-blog client or Alipay wallet client can scan the "Alipay two-dimensional code" issued by both sides. "This means that Alipay wallet and Sina micro-blog have another subscriber group." The industry is interpreting, and the user scale is the barrier of Alipay wallet development. This is the good news for Sina micro-blog, which has been seeking the closed loop of socialized business. 
 in addition, for Sina micro-blog's original < a href= "http://sjfzxm.com/news/index_cj.as > > payment /a > system, Wang Gao flew to Beijing Commercial Daily reporter admitted that it will shift to the direction of Internet finance. Fan Zhiming is right to say that Alipay wallet is not only a user's wallet, but also a personal financial center and mobile assistant. 
 the Sina micro-blog and Alipay mobile strategy is speeding up undoubtedly against WeChat payment. Last year, Tencent WeChat launched the payment function to enter the mobile business, and began to erode Ali's core business. Although Ali has also launched a competition between them, but now it is obvious that it is not possible to interact with WeChat alone. The product can not effectively integrate mobile providers with mobile social networking. In the increasingly fierce competition between Ali and Tencent, Sina micro-blog is obviously an important piece of Ali.