Menswear Men'S Clear Stock New Products Listed On The Discount

< p > domestic < a href= "//www.sjfzxm.com/" > men's wear > /a > sales decline this year, and there will be a large-scale closure. In the next 3~5 years, there will be a continuous adjustment period < /p >.

< p > recently, the major shopping malls in Guangzhou have been greatly promoted. Reporters have found that many brands of men's clothing, autumn and winter new products are beginning to hit 50 percent off.

The reason behind this is that the overall sale of men's clothing has led to high inventory, and brands have to sell goods early.

Insiders pointed out that the men's clothing that was once in the limbo was troubled by the deterioration of management. The overall decline was very dazzling in all kinds of < a href= "//www.sjfzxm.com/" target= "_blank" > clothing < /a >.

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< p > < strong > men's stock promotion is more powerful than /strong > /p >

< p > yesterday, the reporter saw in the Xinguang department store that the discount for men's wear area was quite attractive, which was as low as 80 percent off, and many new products in winter were also sold at a deep discount. Some of the new products even dropped to 60 percent off, attracting many people to rush to buy.

And Guang Bai department store, friendship shopping mall industry said that in the recent big promotion, men's Clothing promotion is the most powerful, many joined the 50 percent off promotion is autumn and winter new products.

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< p > for this reason, a senior manager of a large department store in Guangzhou pointed out that this is due to the poor sale of men's clothing this year.

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< p > reporter saw in the annual reports of many garment enterprises, in the 11 men's clothing listed companies, seven wolves, red bean stock, nine Mu Wang, Dayang creation, Georges white, Hinur, news bird and Busen shares 8 companies in the first three quarters of this year net profit has declined.

Among them, the seven wolf appeared the first decline in net profit since 2006.

Informed sources said that in August this year, the seven wolf 2014 spring and summer order meeting, orders fell more than two digits.

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< p > "some factories' stock is sold in whole warehouse, and the inventory is too large for manufacturers to digest."

Wu Zhenghong, Secretary General of Guangzhou garment industry association, revealed.

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< p > < strong > men's clothing large-scale shop adjustment < /strong > < /p >

< p > sales declined, men's clothing showed a large scale adjustment, inefficient shops, continuous shops and new store expansion obviously slowed down.

In the first half of this year, new shops such as CAMDI road and news bird were much lower than previously expected, and new outlets were mainly direct battalions.

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< p > a person in charge of high-end men's clothing brand, who doesn't want to be named, told reporters that the performance of men's clothing in the first half of this year dropped by 30% compared with the same period last year, while men's clothing was 40% down.

"We used to run more than 10 stores a year in the past. Not only did we open new stores this year, but we also closed down less profitable shops."

The official revealed that the brand store has closed 7 this year.

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< p > the industry pointed out that in the next 3~5 years, the domestic men's wear industry will undergo a continuous adjustment period.

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< p > < strong > cause analysis: < /strong > < /p >.

< p > economic depression < a href= "//www.sjfzxm.com/news/index_q.asp" > sales decline < /a > /p >

< p > Guang Bai shares CEO Huang Yongzhi bluntly, men's wear sales are dismal, which is expected.

"Men's characteristics determine that they are weaker than women in the aspect of dress up. Therefore, when the environment is not good, the sales of men's clothing will drop faster."

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< p > Wu Zhenghong said: "there is a saying in the industry that men can not buy" a href= "//www.sjfzxm.com/" target= "_blank" clothing "/a" for three years, which is an important factor leading to the decline of men's clothing sales in recent years.

Wu Zhenghong pointed out that men's wear is facing internal and external problems, and exports are also falling because of the poor economy in Europe and the United States.

He added that although men's wear sales are showing a sharp decline, the overall sales of men's clothing are still higher than that of women's clothing.

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< p > according to the analysis, the reason why men's clothing is obviously down is also because the men's clothing has a larger sales comparison.

The head of Guangzhou's a href= "//www.sjfzxm.com/" target= "_blank" > dress < /a > said: "this year the overall garment industry has a big decline."

The personage expresses, in recent years, countrywide weather is abnormal, also affected the sale to a great extent.

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< p > Wu Zhenghong still gave the men's clothing enterprises a shot in the arm: "although the overall decline, there are also enterprises going against the trend."

In order to improve the internal strength, we should make great efforts in R & D, in terms of style, fabric, process improvement and details, etc. < a href= "//www.sjfzxm.com/news/index_s.asp" > innovation < /a >.

At the same time, we should promote the new way, including the promotion of terminal services, and the promotion of online and offline stereoscopic combination.

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