From "Wolf Coming" To Analyze The Crisis Of Private Enterprises

Everyone must have heard the familiar Aesop fable - "wolf coming": once there was a kid who was a sheep herd, and 3 times he lied to the adults and said, "the wolf is coming." the adults were deceived by the children. After the wolf came, the adults no longer believed the children's words, because the children and the sheep were all eaten. But is the story of the wolf really over? Everyone knows that wolves are extremely bloody and cruel. Wolves have attacked the villages again after eating the children and sheep. The villagers have suffered heavy losses. In order to effectively resist the attacks of wolves, the villagers began to create weapons extensively and continuously train their manpower. Later, through continuous efforts, the villagers finally defeated the attack of the wolves, and the wolves lost more than half, so they disappeared. Defeated the wolves, the villagers were not satisfied. So in the later days, the villagers threw away the weapons stored at home, and the regular training was replaced by the grand festival dance, and the whole village began to dance and rise. The days passed, but unfortunately, it happened quietly. The villagers found a lot of dead sheep on the ridge of a village in the morning. What a wolf does! The wolf came back again, and people were in a state of fear. In fact, we can see three crises in the story above: the first crisis: before children shout "wolf," though children do not see wolves, why are adults so easily deceived by children? The truth is that there are wolves outside the village, and many adults have seen wolves too! These adults, knowing that there are wolves outside the village, still let their children alone shepherd outside the village. It is obvious how much of these so-called deceived adults are negligent. The second crisis: after the children and sheep were eaten by wolves, the villagers still did not expect the potential risks, and still relaxed their vigilance. The wolves soon attacked the villages after they had tasted the sweetness. The third crisis: when the villagers defeated the wolves, they started throwing away their weapons and singing and dancing. They never imagined that the wolves would die and they would come again, so the final tragedy would not be difficult. Through the above story, Zeng Shui Liang, an expert in the management of private enterprises, believes that the same crisis will also appear in the development process of Chinese private enterprises after 30 years of experience. Three crises of private enterprises: 1, start-up period. Private enterprises in the early stage of business, the biggest crisis is whether they can protect their fragile lambs (products)? And protect the fragile sheep, we must think of how to prevent the wolf that has never met before to eat you. 2, growing up. Private enterprises in the growth period of enterprises, the biggest crisis is not only to protect your sheep (products), as well as your shepherd (team) and buy your sheep (customers) and so on, because this time, you are not faced with a wolf, but a wolf pack! 3, mature period. The biggest crisis in the maturity of private enterprises is the complacency of success. They think that the wolves have been driven away and their various aspects have been stable. In fact, enterprises will encounter bottlenecks in development immediately. If they fail to upgrade or innovate in a timely manner, they will soon fall from Valley tops to low valleys. There are two sides to everything. In fact, the wolf in the story is a crisis and an opportunity. If there is no wolf, how can the villagers enhance the strength of the village while making weapons? How can we train the workforce and expand the ranks of the villagers? The experts of private enterprise governance represented by Zeng Liang Liang and Li Xiaodong think that the crisis faced by enterprises at different stages of development is actually an opportunity for enterprises to get to a higher stage. And how to deal with the crisis and how to turn crisis into opportunity, we still make a general analysis of the three crises mentioned above: 1. The biggest crisis of private enterprises in the early stage of their business is survival, but as long as the crisis is timely, the enterprises that can survive will enter the growth period of the enterprises. 2, growing up - practicing inner strength! In the growth period of private enterprises, the biggest crisis is not laying a solid foundation. Your products, markets, brands, operations, teams and so on are all the foundation for the growth of enterprises. The foundation is not firmly established, and the internal strength is not solid enough to face the invasion of wolves. 3, maturity - innovation or transformation! Private enterprises in the mature period, the biggest crisis is that we can not see the crisis, "will be the most powerful, a small number of hills", stand tall, see far, but hope to remember the bottom of the abyss, before the wolf comes to be able to achieve innovation and transformation, will enter the next cycle of life cycle, otherwise, it will easily fall into the abyss! The depreciation of US dollar, the rising price of raw materials, the pressure of inflation, the tight monetary policy and the increase of labor cost have made the private enterprises, especially the foreign trade enterprises in the cracks, seem very confused under the influence of many factors at home and abroad. "The wolf is really coming!" You know, "the wolf is coming" is not a crisis. As long as the private enterprises are ready to prepare for danger, they are actually opportunities -- dangerous business opportunities. When you are in peace and danger, you are prepared and prepared. It is a valuable wakefulness that we can always think of danger when we are in safety. Comparatively speaking, it is not only a sober sense but also a courage to face the reality and the determination to live in danger. It is dangerous to live in danger, to be in danger but not to feel it, or to find that it is lucky to be in danger. Only by recognizing the risks and thinking about "danger", can we think of danger in the danger of danger, and then we can turn the corner and turn danger into opportunity. In danger of danger, we must strengthen our faith, build confidence and face danger without fear. Historical experience shows that the worst intentions tend to achieve the best results, and the more sober they are, the more scientific decisions can be made and the correct response is to be achieved. Private enterprises need to be in danger and not be prepared for danger. Zeng Shui Liang, an expert in the management of private enterprises, believes that, especially in the transition period, how the private enterprises can get effective information and enhance the new thinking of transformation and upgrading; what is needed is persistent perseverance. Facing the increasingly fierce competition in the market, Zhang Ruimin, President of Haier group, said: "we are not prepared for danger. We are in danger, because we do not have the concept of" safety ". Every day we feel like we are walking on thin ice. Zeng Shui Liang, an expert in the management of private enterprises, warned private entrepreneurs that they must have the new thinking of "wolf coming" when they want to grow in family life.