What Luxury Brands Do Chinese High-End People Like?

< p > which high-end Chinese people do like a href= "//www.sjfzxm.com/news/index_c.asp" > luxury goods < /a > brand? < /p >
Different P, different survey time and different survey methods may lead to different results. The financial weekly also connects many celebrities from the mainland and Hongkong to talk about their luxury. < /p >
< p > Financial Group Chairman: investment bankers IWC and Vacheron Constantin have their own good intentions. < /p >
< p > Financial Weekly: Hongkong is a land of international luxury brands. As a well-known financial circles in Hongkong, what brand do you know better? < /p >
< p > Xu Xiaxiong: I am familiar with many international brands because of the participation of many international brands in authorized operation. Because of my business relationship, I should know more than more than 100 international brands, including the luxury brands that the general public is familiar with. < /p >
< p > reporter: what brand do you usually like in financial circles like you? < /p >
< p > Xu Xiaxiong: because of the relatively high demand for the business image, the financial circles usually pay more attention to the brand, and because they often work in different countries or regions, their preferences are quite different. The preferences of men and women are also very different. In the < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > handbags, women will prefer Hermes, Chanel, PRADA, Tiffany, Dior, Burberry, and Versace. However, men will tend to masculine brands, such as (Dunhill), MontBlanc, MontBlanc, Ferragamo and so on. But in terms of watches, traditional luxury watch brands are more attractive than fashion luxury brands, such as Patek Philippe, GREUBEL FORSEY (high perfus), IWC, Earl, Vacheron Constantin, Rolex, Cartire and so on. < /p >
P: reporter: are investment bankers in Hongkong keen to wear expensive watches? Are they willing to choose the former or the latter in IWC and Vacheron Constantin? < /p >
< p > Xu Xiaxiong: investment bankers have a high demand for their clothes and image. They are keen on watches, especially men. They have different preferences for these two brands in IWC and Vacheron Constantin. From many informal rankings, Vacheron Constantin is much taller than IWC, but people who like it have different markets. Vacheron Constantin is famous for its movement and its shell. It is generally limited edition, such as artwork. IWC is pure Swiss blood. It is very personal, not loud and stylish. Personally, I prefer IWC because it is more consistent with my personality. < /p >
< p > PE President: the most desirable Dior, followed by Amarni < /p >
< p > reporter: in LV, Dior, Hermes, Gucci, Versace and Amarni, are there any special preferences? < /p > at ordinary times.
< p > Lin Dai Lian: the most desirable one should be Dior. Most shirts and some coats are made of this brand. The overall design of Dior is very fashionable and the quality of fabric is excellent. In my concept, Dior+ man is the symbol of taste. Next is Amarni, the suit that buys it is quite many, tailor is close fitting, also suit my figure and temperament very much. < /p >
< p > reporter: have you heard of the two brands of BV and Ferragamo? < /p >
< p > Lin Dai Lian: No, but my understanding of luxury brands is limited to those major brands. Individuals will prefer Dior and Armani to other brands. I can't call it a luxury enthusiast. < /p >
< p > reporter: will you deliberately seek and pay attention to luxury advertising at ordinary times? < /p >
P > Lin Dai Lian: No. Just when you take a plane or stay in a high-end hotel, you will look at the fashion magazines in the space. Occasionally, you will be caught by some advertisements. The truth is that the overall quality of luxury advertisements is quite high in all advertising categories. Some luxury advertisements can convey a good sense of design. < /p >
< p > Financial Weekly: what is the usual way to buy Dior or Armani? Will it be bought at the mainland store? < /p >
< p > Lin Dai Lian: No, usually when you are traveling in Hongkong or Macao, you will be able to buy anything you like, because the mainland has a big disadvantage on the one hand, and the renewal time of goods can not match favorably with Hong Kong and Macao. < /p >
< p > reporter: how do you feel about the current luxury craze in China? < /p >
< p > Lin Dai Lian: I feel that luxury goods in China are still overheated. Some brands of gear have declined seriously in this craze. For example, LV, I personally will not buy anything LV anymore. < /p >
< p > luxury experts: luxury goods need to be precipitated < /p >.
Reporter P: Professor Jiang, with the recent cooling of the Chinese economy and the beginning of a more rational attitude towards luxury goods, do you think there is any possibility of slowing down the luxury craze? < /p >
< p > Jiang Jiongwen: from now on, we will continue to maintain a period of time in a short time, because after 30 years of reform and opening up, we have created a relatively large group of relatively wealthy people. They have the opportunity to go abroad to bring these luxury brands to China. With the vigorous development of the Chinese market, these foreign luxury goods came in, and they also saw the rapid expansion of the rich group. < /p >
< p > luxury brand positioning itself is a few rich people. But there is a special phenomenon in China. How do we express our identity? We gradually find that these foreign brands or luxury goods can be very effective and help to increase this so-called social identity immediately, so it is not just that such brands are integrated into one person's life. In fact, it has a direct role in showing social status. Therefore, these brands in China naturally become a utilitarian and "useful" tool. < /p >
< p > reporter: in such a big environment, can you give a good prescription to domestic luxury enterprises? < /p >
< p > Jiang Jiongwen: to really establish the luxury industry chain needs a very long process. We need to combine talents with the whole organization, including brand concept, creativity and so on. < /p >
Less than P, foreign brands have a history of over 100 years. Luxury goods need to be precipitated. After 30 years of reform and opening up, it is impossible to achieve a great level at once. Besides, our talents must cultivate creative talents. We Chinese do not regard copying as a shame, but at least copy to a certain degree, and you will be better than the blue. How to turn imitation into an alternative, or even an innovation? This is a very important proposition. Unfortunately, we are still in the process from imitation to substitution. < /p >
< p > jurist: brand like traditional classics < /p >.
< p > reporter: which of several brands of Hermes, Chanel, LV, GUCCI, DIOR, Valentino, PRADA, Armani, Fendi, Burberry are familiar to you?
< p > Fan Jian: maybe LV, Hermes, Chanel and Armani. LV although these two years are not so popular with Chinese people, their fame is still there. The impression that Hermes gave me was still in the bag stage, and I felt it belonged to a very expensive group. < /p >
< p > reporter: what brand design do you prefer at ordinary times? < /p >
< p > Fan Jian: actually, I am not keen on luxury goods. Although there is no big problem in purchasing power, there is not much desire. If you have to say that, Amarni's suit has a set, the wife bought Chanel's main perfume, once Patek Philippe's watch heart, but the price had to give up. Personally, I prefer traditional or classic brands. Because I think luxury goods must be precipitated to a certain degree before they are produced, not fast food products. < /p >
< p > reporter: do you think luxury goods should be small consumption or do not mind becoming a "mass a href=" //www.sjfzxm.com/news/index_s.asp "consumption" /a "product" in China now?
< p > Fan Jian: actually, I am still doubtful about the motives of many Chinese buying luxury goods now. Do you really say that you really appreciate this type of merchandise, or as an occasion for image packaging and social skills? And at the moment, so many international brands are sold to the inland cities because they are not selling well in North China. I will also doubt you. This is not a contradiction of the Chinese people's luxury of "local behavior". On the other hand, they send their own dishes to our lips for forced breastfeeding. This is very contradictory. < /p >