Paypal Pushes Mobile Payment Equipment To Liberate Two Handed Automatic Payment.
< p > > online payment giant < a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107105" > PayPal < /a > recently launched a mobile payment assistant device called Beacon, which uses Bluetooth technology to create "free hands" shopping experience, so that PayPal users can complete mobile payment within the store without taking out their mobile phones.
Beacon is suitable for all stores that support PayPal, which can be installed on the wall of the store, compatible with multiple mobile platforms, and does not need to connect to the Internet. It uses low power Bluetooth technology and saves electricity than GPS devices.
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< p > the device needs to be used in conjunction with PayPal's latest mobile application: when users set up their favorite stores in their applications, their phones will vibrate or sound when they enter these stores that install Beacon, which means "a href=" http:// news.sjfzxm.com/news/list.aspx Classid=101112107107 "> sign > /a > (check-in) is successful, users can receive preferential information after signing in, and at the same time, sales personnel will receive" visitor notification ", and users can pick up their favorite products without having to take out mobile phones to complete mobile payment.
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< p > some people may worry that in store check-in will cause privacy and data security problems, but PayPal says that such a worry is unnecessary, because Beacon will not keep track of the location of the user, and if users refuse to sign in when they enter the store, they will not pmit any information to PayPal or merchant.
In order to better serve businesses and consumers, PayPal plans to open up in store mobile payment API to some creative developers and provide developers with trial version Beacon devices.
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< p > Analysys International data shows that in the first quarter of 2011, the scale of China Mobile Internet revenue reached 19 billion yuan, an increase of 41.9% over the same period last year.
According to AI research, the scale of mobile payment pactions in China in 2012 will exceed 100 billion yuan.
The global mobile payment market will grow from US $240 billion in 2011 to US $670 billion in 2015, according to a recent study by Juniper Research, a market analyst.
At present, the mobile payment business has formed large-scale applications including bus, subway ticketing, convenience stores, supermarkets, restaurants and small payments in Japan and South Korea.
Mobile payment systems in China, Europe and the United States are also improving, which means mobile payment will become a global trend.
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< p > on the one hand, the popularity of smart phones has opened wider market prospects for mobile payment.
According to statistics released by Mercator Advisory Group, an American payment consultancy, as of 2014, 70% of American consumers will own at least one smartphone, and 52% of smart phones will support near field (NFC) mobile payment technology.
At present, relevant groups including third party payment enterprises, telecom operators, banks and credit card companies are competing for this market.
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< p > on the other hand, the global market < a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107108" > mobile e-business < /a > vigorous development.
With the rapid development of mobile Internet, users will gradually move towards mobile e-commerce, because they will experience a high-quality, convenient and well experienced service, said Amazon.
I believe that in the next two years, the proportion of mobile e-commerce in e-commerce will greatly increase.
Orient Securities analysis shows that mobile payment is the cornerstone of mobile e-commerce. In the rapid development of mobile e-commerce, mobile payment as a supporting business will also shine brilliantly.
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