Semir And Korean Enterprises Set Up Joint Venture Companies In The High-End Strategic Layout Gradually

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< p > Semir is expanding its middle and high end layout through many ways.

After many actions such as takeover and agency, yesterday, Semir announced that it was going to establish a joint venture company with "a href=" //www.sjfzxm.com/ "target=" _blank "> clothing" /a "> Shanghai Fashion Fashion Co., Ltd. (hereinafter referred to as" fashion fashion "), which is mainly engaged in high-end clothing.

Although this action is seen by Semir as a big step towards the middle and high end, it will be followed by multiple challenges such as capital pressure, market competition and integration management.

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< p > the registered capital of the joint venture company is 50 million yuan, and the contribution amount of Semir is 25 million 500 thousand yuan, accounting for 51% of the registered capital of the joint venture company. The total amount of investment is 24 million 500 thousand yuan, and the joint venture mainly deals in clothing, clothing, bags and so on.

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< p > according to the introduction, the fashion fashion business is dominated by high-end women's clothing. At present, it operates 7 brands, including 6 women's wear brands and 1 men's wear brands. There are more than 400 terminal retail stores in Korea, and its brand "it michaa" is one of the mainstream high-end women's clothing brands in Korea.

Prior to this, Semir has carried out the high-end movement in men's wear and children's clothing.

In June this year, Sam Ma purchased about 2 billion yuan in the middle and high-end casual men's Ningbo zhe Mu sang Holdings Limited, holding 71% of the controlling rights, and thus made the biggest merger in the apparel industry.

Not long after that, Semir also won the Sarabanda and minbanda two Italy high-end children's clothing brand agency.

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In order to build a first-class clothing brand, Semir will set up its product department in Shanghai. At the same time, it will invite fashion consulting agencies from France, the world's fashion center, to provide international fashion information, including international fashion elements, colors, etc., to guide the design styles of Semir costumes every quarter. The first time it will be reflected in Semir costumes, regardless of fabric, style and color. It will lead fashion, show vitality, renovate and promote fashion, and form the style of SEMIR /p P.

< p > however, in the view of the industry, the next road will face many challenges.

A garment industry insider said that in addition to a large amount of capital pressure, the brand operated by Semir joint ventures with Korean enterprises is ready to fight for a second tier city, and this strategy itself has great pressure.

At present, some fast fashion brands have developed very rapidly in the second tier cities, attracting most consumers' eyeballs. Moreover, many of the existing high-end brands have already secured some markets, and whether Semir's high-end can make a unique place and occupy the market is still unknown.

But it can be imagined that this road is not easy.

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