Meng Ping, Secretary General Of Hangzhou Women's Clothing Trade Association, "Hangzhou's Clothing Development History"

< p > according to Meng Ping, 1994 is the first stage of the development of women's clothing in Hangzhou, which can be called the initial stage. At that time, a group of students who graduated from a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > graduated and started their own business, which laid a foundation for the start of Hangzhou women's wear. There are not many brands in the beginning, such as romantic life, Jiangnan cloth and so on. < /p >
< p > 1995 to 1998 is the second stage in the development of women's clothing in Hangzhou, which can be called growth stage. During this stage, the number of women's clothing brands increased, and some brands completed primitive accumulation and began to expand reproduction. < /p >
< p > third stage, from 1999 to 2005, Hangzhou women's clothing entered a stable development period. Around 2000, Hangzhou women's wear began to grow bigger and stronger, with nearly 300 brands, including more than 1000 women's clothing enterprises. At the same time, the market eliminated a number of small businesses, and a large number of large enterprises continued to develop steadily. < /p >
From P to 2005, Hangzhou women's clothing has entered a mature stage, and is also a new era for the development of Hangzhou women's clothing. At this stage, the market began to differentiate, and some brands entered the stage of multi brand development. For example, Jiangnan cloth Yi founded the "sketch" menswear brand, and Akimizu Ito made COCOON high-end brand. At the same time, at this stage, different styles of brands began to appear, some brands began to take the international route, and the sales of individual brands reached 1 billion yuan. < /p >
< p > Hangzhou women's clothing has its own strong brand in the development process. Hangzhou has The China Academy of Art, Zhejiang Sci-Tech University and other institutions of higher learning, and the women's clothing brand "a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a "is mostly out of these colleges. The background of academic background is the source of Hangzhou women's wear" academics ". < /p >
< p > < Hangzhou a target= "_blank" href= "//www.sjfzxm.com/" > Qian Feng, President of the fashion designer /a /a Association, believes that Hangzhou's colleges and universities have concentrated a large number of outstanding talents, and later they have become the backbone of all garment enterprises. Some have become excellent clothing entrepreneurs, and also are brand designers, which have promoted the growth and development of new brands. < /p >
"P", for example, Shi Jie is the creative director of the Hangzhou women's clothing brand "jester", and also the founder of the brand. Since 2010, Shi Jie has participated in the Paris fashion week's China creative exhibition as a designer. "Jerry" has won the Creative Award of Asahi Asahi Chinese fashion designer. < /p >
< p > > therefore, after breaking through the development mode of "Post shop and factory", Hangzhou relies on a large number of design talents from colleges and universities. It is just a large number of students who graduated from the clothing professional colleges and universities to start their own businesses and gradually expand their brands to consolidate the foundation for the development of Hangzhou women's clothing. < /p >
< p > in Hangzhou, industry associations and government support for the clothing industry can also be commendable. In 2000, Hangzhou women's clothing trade association was established. This is the beginning of the transition from the family workshop to the team spirit and the overall consciousness of Hangzhou enterprises. It is an important event in the history of Hangzhou's clothing development. This is regarded as the prelude of Hangzhou women's clothing industry's endeavour and the prelude of the rise of Hangzhou's women's clothing industry from low to high level, which is a great turning point in the history of the development of Hangzhou's clothing industry. < /p >
Meng Ping, vice president and Secretary General of Hangzhou fashion ladies' chamber of Commerce, said that after the establishment of Hangzhou women's clothing trade association, the chamber of Commerce began organizing enterprises to join CHIC in Beijing (China international fashion a target= "_blank" href= "//www.sjfzxm.com/" > dress > /a > exposition). Hangzhou women's clothing trade association has done a lot of meticulous work in promoting the development of local women's clothing industry, improving the influence and popularity of Hangzhou women's clothing in the domestic market. < /p >
< p > from the government level, since the beginning of 2001, the Hangzhou municipal government has begun to introduce policies to support the development of Hangzhou women's clothing industry. < /p >
< p > it is understood that the women's clothing industry in Hangzhou was listed as a key project in that year, and the development of women's clothing industry became an important breakthrough for Hangzhou's development of urban industry. In order to better organize and coordinate this work, the Hangzhou municipal government has also set up a special "Hangzhou women's clothing development leading group". < /p >
< p > December 25, 2001, in the name of the municipal Party committee and the municipal government, Hangzhou convened a special study on the development of Hangzhou women's clothing industry for the first time, and issued some opinions on accelerating the development of women's clothing industry. The "opinion" gives enterprises more concession and support from capital, technology and labor arrangement. For example, the establishment of women's clothing industry special development funds, the annual municipal financial arrangements of 3 million yuan special funds, to promote the development of Hangzhou women's clothing has played a great role. After 2004, the government raised the support funds from 300 to 2000 in a year. < /p >
< p > at the same time, Hangzhou first put forward the implementation of the "China outstanding women's designer discovery plan" in the whole country. From 2007 to 2017, it planned to train 60 outstanding women designers in 10 years of international fashion design institutes, and 250 outstanding women dress designers in the famous fashion design institutes in China. < /p >
< p >, to a certain extent, it is precisely because the local industry associations and governments have spared no effort in promoting the development of women's clothing industry that they have made the two today. < /p >