The Brand Of Light Coolness Has Lost Its Focus On Outward Expansion.

< p > Rag & Bone, Marchesa (Marchesa) and Proensa Schro (Proenza Schouler), these three brands located in the spire part of New York's brand of young cool sense. Their designers have recently come to China to conduct field trips and have a dialogue with consumers here, because these brands have focused their eyes on outward expansion. < /p >
< p > "some of the comments we hear are that the Chinese are a little bit sick of the LV point on the street." David Neville, a co-founder of Rag & Bone, said: "some really well-off people start to want something that is not everywhere..." (David Neville) Conspicuous luxury brands have been there for a long time. " < /p >
< p > the three brands made a fashion show at the Ming City Wall Ruins Park in the Great Wall. Meredith Merlin Burke, a senior marketing editor of American magazine, says there are audiences who are receptive to new things. "Both sides have an excitement about discovery." < /p >
"We always get inspiration from the old and new juxtaposition," Ronsa Schro P Lazaro Hernandez said. "Making a show in the Forbidden City surrounded by metropolis in Beijing is an unforgettable moment." < /p >
< p > these designers and brands were selected by Anna Winter, editor in chief of Vogue magazine and CFDA, which is part of their joint fashion fund project. < /p >
Less than P, a few years ago, in her personal trip to China, she noticed that American brands did not appear as European brands. If someone can change the status quo, this person may be Venter, because her identity is a consultant to CFDA, and has received financial support from Silas Chou, which provides funds for Michael Kos (Michael Kors). < /p >
< p > recently, winterle said in an interview: "this is a market for unknown designers rather than household names. Some things are special and personalized. One of the reasons European companies enter China is that they need to expand. At that time, American brands did not have such a need, but nowadays young designers work in a completely different environment, in a completely different way from Ralph Lauren Ralph Lauren. They have globalized thinking. " < /p >
Markus Wainwright, another founder of P & Rag & Bone, flew to Beijing after the release of London men's wear week. He said jokingly, "we are on the other side of the earth, so we have to follow the rest time here." < /p >
Karen Craig Craig Keren, the brand of P, represented her design partners. Although Craig is an experienced traveler, including several trips to India, she has never been to China before. "In this populous country, I was surprised that it felt so open and not as chaotic as I expected," she said. < /p >
< p > Craig understands that Chinese consumers are fascinated by tourism, and her brand just launched a series entitled "sailing" this year. "It's a good feedback. It's very exciting to feel that we are in the right direction." < /p >
< p > the Marchesa brand has learned a lot in Chinese style embroidery and traditional colors, but Craig intends to capture the inspiration for the future series from the complexity of architecture and art she sees. < /p >
< p > Winter said that the exchange project like this or CFDA implemented in Paris is the further extension of the brand main body, where designers communicate with consumers directly from the small T stations in department stores. Today, luxury goods companies like Chanel (Chanel) are holding more stage launches such as Zhou Xiuyan's fashion show to maintain close ties with local markets and consumers. < /p >
< p > Winter said, "next time I like to take a group of designers to India." < /p >
< p > to this, David Neville said his visit was of little significance, because the Rag & Bone brand tried to take root in China. "We have travelled to many different places, and this feeling is like going to different worlds. You need some local talents and collaborators to help guide you. " < /p >
< p > is this related to the other two brands? Neville's answer is negative: "for all of us, there is no room here." < /p >
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