How Does Amoy Brand Face Hot Investment?

< p > early July, < a href= "http://sjfzxm.com/news/index_c.asp" > Amoy brand < /a > (Taobao original brand) three squirrels won 6 million rounds of second rounds of financing, from today's capital investment, the first round of financing investors IDG and investment.

Then, the Amoy brand AI Ken cowboy also received the news of obtaining 20 million yuan of capital for the jade capital.

As early as 2011, the hot pursuit of venture capital has begun to favor some excellent brands with excellent growth potential.

Today, although a group of Amoy brands has entered the rapid development stage with the help of capital, there are also a group of Amoy brands who have lost their original competitive advantage due to over reliance on capital.

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< p > analysis points out that at present, the brand effect of Amoy brands is not strong enough. Compared with traditional brands, their brand development history is relatively short. Therefore, regardless of whether venture capital is entering, the brand must recognize their core competitive advantages, and do not lose their original advantage because of blind expansion.

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_cj.as > > VC > /a > favour online brand < /strong > /p >

Zhang Fuli, founder and chief executive officer of P, said: "I have contacted some investment companies before, but I think Pu Yu capital is more consistent with our business ideas."

This 2010 only entered Taobao's Cowboy brand. In just two years, it has gained an annual sales performance of 80 million yuan.

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< p > Zhuo Saijun pointed out that Amoy brands will be favored by capital for a long time in the future.

"China's online economy has broken through 1 trillion and 300 billion yuan last year. With this development momentum, online brand categories are gradually improving and expanding gradually, which will become the goal of venture capital."

"China's risk investment pays great attention to the rate of return, and the return needs a certain market cycle.

The development of Amoy brands is very fast. The difference between online brands and offline brands is that it takes about 8 years to make a brand online, while online may only take two or three years.

Zhuo Saijun pointed out that "after brand acquisition, how to develop the brand and perfect the operation system of the enterprise is very important."

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< p > < strong > the rational response of the Tao brand is < /strong > < /p >.

< p > > after connecting with many brands of a href= "http://sjfzxm.com/news/index_s.asp" > financing < /a >, we find that the attraction of venture capital to them is not limited to capital. They value the help of venture capital in improving enterprise management level and the sharing of some social resources.

"The entry of venture capital, on the one hand, makes the fund more plentiful. On the other hand, it hopes to help the company manage more standardized, and at the same time introduce some social resources that are helpful to the development of enterprises."

Zhang Fuli said.

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Pan Zhihui, director of operation of the P lighting company, also believes that the injection of foreign capital must not affect the overall decision-making and strategic development of the team.

"Our development mentality is very clear. In 3 years, the direction of product orientation and brand development must be grasped by the core team of the company, and can not be influenced by investment companies."

He told the International Business Daily reporter that although he is still in touch with venture capital, there will be no second round of financing at present.

"When we decide to enter the next stage of rapid development or prepare to go public, we will consider the second round and the third round of financing."

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< p > it is understood that the brand of the lighting brand less than 4 years old has been the first round of financing two years ago.

"Since our own recruitment channels and resources have certain limitations, such as the introduction of senior talents and the standardization of financial system, so the demand for venture capital in the first round of financing is actually not just about funds, but rather that the investors give some resources and experience. At the same time, we hope that in the company's internal management, the other side can help us improve.

Pan Zhihui said.

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< p > "in the past two years, most of the funds of Amoy brands are quite full, and the desire of many Amoy brands to raise funds is not so urgent."

A Taobao insider revealed that although he was stared by venture capital, a large proportion of the Amoy brands he contacted were "rather aloof" about financing.

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