Textile And Apparel Industry Needs The National Brand That Most Consumers Can Afford.

A friend from Italy learned that the author was working at the a target= "_blank" href= "//www.sjfzxm.com/" > textile /a < a target= "_blank" href= "P" and "clothing".

After exchanging basic information, she suddenly asked: "I have been to some shopping malls, and the price of Chinese clothing brands is very high. The guide tells me that these are international brands, but how have I never heard of them before?" the author immediately asked questions, and the same question also asked the shopping guide. Their answer was: "we are an international brand and all fabrics are imported from Italy."

But how can this reason be heard to an Italian? < /p >

< p > this problem is not an example. Not only foreigners do not understand, but also our consumers have many puzzles.

Despite the impression that "made in China" strives to leave the world with an international brand that can be affordable by the world, the price of most ethnic brands is still daunting by ordinary people.

The head of a women's clothing brand in Shenzhen once said that their clothing is increasing by about 10% every year, and the price of a pair of trousers is nearly 3000 yuan, which is close to or even surpassing the trend of the international first-line brand.

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In contrast, the plan that has been the focus of Christina, the Argentina president, may bring us some inspiration.

In order to prevent the inflation of Argentina becoming more and more intense, Christina launched a brand called "NyP" with the slogan of "280 pesos for all Argentines to wear" a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a >.

"NyP" in Spanish is the shorthand of the two word "state" and "people".

At present, "NyP" has only launched the men's wear series.

Argentines can buy a men's shirt, a pair of jeans, a pair of "a target=" _blank "href=" //www.sjfzxm.com/ "shoes" /a "and socks, the total price is only 280 pesos, or about 350 yuan.

Christina also stressed that the brand is purely nationalized and cheap, and the single product is no more than 100 pesos, or about 115 yuan.

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P, of course, this is not to say that we should do the same. But in recent years, the national brand has been rushing to appeals, expecting to be noticed and recognized. However, as a mass consumer experience product, how can the price of the public get tongue tied? How can the Chinese people easily get closer to each other? Compared with the international brand, the national brand, which is competing for the Chinese market, is able to lower the price at the same time when looking forward to being recognized. Hope that the state and industry will support more national brands that the vast majority of consumers can afford.

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